Strategic Planning for a Sustainable
Development Centre Using the Balanced
Scorecard
Mauricio de Andrade Lima, Gisele Mazon,
Brenda Caroline Geraldo Castro, Stephane Louise BocaSanta,
and José Baltazar Salgueirinho Osório de Andrade Guerra
1 Introduction
The main objective of strategic management is to provide companies with guidance
in pursuit of goals and a better future. Strategy, in organizations, can be broken down
into strategy formulation, planning, implementation, evaluation, and when necessary,
returns to the formulation phase. These steps can be understood as the flow of strategic
management (Stoner et al. 1995).
Nowadays, organizations operate in more competitive and dynamic environments,
compared to years ago, regardless of their industry/sector. In the past customer satisfaction was sought, today retention is sought; if before there was a standard management model, today the search is for a model proper to the organization; if before
the focus was strategic planning, today the focus is strategic management. Due to
M. de Andrade Lima
Center for Sustainable Development (Greens), Universidade Alto Vale do Rio do Peixe (Uniarp),
Florianópolis, Brazil
e-mail: mauricioadelima@icloud.com
G. Mazon · S. L. BocaSanta · J. B. S. O. de Andrade Guerra
Center for Sustainable Development (Greens), University of Southern Santa Catarina (Unisul),
Florianópolis, Brazil
e-mail: gisamazon@gmail.com
S. L. BocaSanta
e-mail: stephanelou.bs@gmail.com
J. B. S. O. de Andrade Guerra
e-mail: baltazar.guerra@unisul.br
B. C. G. Castro (B)
Researcher at the Research Centre for Energy Efficiency and Sustainability (Greens), University
of Southern Santa Catarina (Unisul), Florianópolis, Brazil
e-mail: brendacarolyne19@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Universities, Sustainability and Society: Supporting
the Implementation of the Sustainable Development Goals, World Sustainability Series,
https://doi.org/10.1007/978-3-030-63399-8_14
201
Development Centre Using the Balanced
Scorecard
Mauricio de Andrade Lima, Gisele Mazon,
Brenda Caroline Geraldo Castro, Stephane Louise BocaSanta,
and José Baltazar Salgueirinho Osório de Andrade Guerra
1 Introduction
The main objective of strategic management is to provide companies with guidance
in pursuit of goals and a better future. Strategy, in organizations, can be broken down
into strategy formulation, planning, implementation, evaluation, and when necessary,
returns to the formulation phase. These steps can be understood as the flow of strategic
management (Stoner et al. 1995).
Nowadays, organizations operate in more competitive and dynamic environments,
compared to years ago, regardless of their industry/sector. In the past customer satisfaction was sought, today retention is sought; if before there was a standard management model, today the search is for a model proper to the organization; if before
the focus was strategic planning, today the focus is strategic management. Due to
M. de Andrade Lima
Center for Sustainable Development (Greens), Universidade Alto Vale do Rio do Peixe (Uniarp),
Florianópolis, Brazil
e-mail: mauricioadelima@icloud.com
G. Mazon · S. L. BocaSanta · J. B. S. O. de Andrade Guerra
Center for Sustainable Development (Greens), University of Southern Santa Catarina (Unisul),
Florianópolis, Brazil
e-mail: gisamazon@gmail.com
S. L. BocaSanta
e-mail: stephanelou.bs@gmail.com
J. B. S. O. de Andrade Guerra
e-mail: baltazar.guerra@unisul.br
B. C. G. Castro (B)
Researcher at the Research Centre for Energy Efficiency and Sustainability (Greens), University
of Southern Santa Catarina (Unisul), Florianópolis, Brazil
e-mail: brendacarolyne19@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Universities, Sustainability and Society: Supporting
the Implementation of the Sustainable Development Goals, World Sustainability Series,
https://doi.org/10.1007/978-3-030-63399-8_14
201