202
M. de Andrade Lima et al.
these changes in the organizational environment, the definition and development
of management strategies (company diagnosis, analysis, and definition of strategic
objectives) by companies are no longer a “fad” becoming a factor of value creation
for the organization (Mintzberg et al. 2005).
It is noteworthy that the development of management strategies, as well as strategic
planning, fits any type of environment or organization. This research shows the reality
of the Energy Efficiency and Sustainability Research Group—Greens. Greens aim
to promote sustainability through excellent research that contributes to science and
the lives of citizens. This research group, being linked to a university, understands
that universities have enormous potential to contribute to the formulation of public
policies and the implementation of the SDGs (explain what an SDG is before using
it as an abbreviation) In addition, the training of teachers and new researchers plays
a central role in the process of social change and the direction of a sustainable future
(Nousheen et al. 2020).
It should be noted that teachers and students who undergo a training process within
their universities, where they develop education for sustainability, have a more positive attitude towards sustainable development compared to colleagues who do not
undergo this training process. To reach this stage, it is necessary to implement forms
of performance measurement derived from their strategies and capabilities. This
brings the Balanced ScoreCard—BSC, whose measures should be used to articulate organizational strategy then communicate it to the community and help align
interdepartmental and individual initiatives, to achieve a higher goal synergistically
(Kaplan and Norton 1996).
In this study, we aimed at the application of BSC as a research group management
tool. In this application, called BSC Greens Group, the traditional BSC perspectives
will be renamed “Dimensions” as well as changes being made to their traditional
positions and their guiding questions. The uniqueness of this study highlights the
contribution, as well as the adaptation and/or adequation of organizational management tools for research group management, where the planning, implementation,
alignment and deployment for strategy are relevant to a qualified scientific production. Universities contribute a large part of the production of new knowledge, as well
as the improvement of existing literature. However, the implementation of sustainable development, in a practical way, is not direct and requires the contribution
of different actors, university, and society. The integration of the university with
society, through public policies, is crucial to support the effective implementation of
sustainable development.
2 Theoretical Reference
Making a rescue of the definition of strategy Stoner et al. (1995) brings that, when it
comes to the meaning of the word strategy, it served to designate the administrative
function of generalate (general, as in Greek), the art of the general. The strategist (the
strategist) was the military commander responsible for formulating and designing the
M. de Andrade Lima et al.
these changes in the organizational environment, the definition and development
of management strategies (company diagnosis, analysis, and definition of strategic
objectives) by companies are no longer a “fad” becoming a factor of value creation
for the organization (Mintzberg et al. 2005).
It is noteworthy that the development of management strategies, as well as strategic
planning, fits any type of environment or organization. This research shows the reality
of the Energy Efficiency and Sustainability Research Group—Greens. Greens aim
to promote sustainability through excellent research that contributes to science and
the lives of citizens. This research group, being linked to a university, understands
that universities have enormous potential to contribute to the formulation of public
policies and the implementation of the SDGs (explain what an SDG is before using
it as an abbreviation) In addition, the training of teachers and new researchers plays
a central role in the process of social change and the direction of a sustainable future
(Nousheen et al. 2020).
It should be noted that teachers and students who undergo a training process within
their universities, where they develop education for sustainability, have a more positive attitude towards sustainable development compared to colleagues who do not
undergo this training process. To reach this stage, it is necessary to implement forms
of performance measurement derived from their strategies and capabilities. This
brings the Balanced ScoreCard—BSC, whose measures should be used to articulate organizational strategy then communicate it to the community and help align
interdepartmental and individual initiatives, to achieve a higher goal synergistically
(Kaplan and Norton 1996).
In this study, we aimed at the application of BSC as a research group management
tool. In this application, called BSC Greens Group, the traditional BSC perspectives
will be renamed “Dimensions” as well as changes being made to their traditional
positions and their guiding questions. The uniqueness of this study highlights the
contribution, as well as the adaptation and/or adequation of organizational management tools for research group management, where the planning, implementation,
alignment and deployment for strategy are relevant to a qualified scientific production. Universities contribute a large part of the production of new knowledge, as well
as the improvement of existing literature. However, the implementation of sustainable development, in a practical way, is not direct and requires the contribution
of different actors, university, and society. The integration of the university with
society, through public policies, is crucial to support the effective implementation of
sustainable development.
2 Theoretical Reference
Making a rescue of the definition of strategy Stoner et al. (1995) brings that, when it
comes to the meaning of the word strategy, it served to designate the administrative
function of generalate (general, as in Greek), the art of the general. The strategist (the
strategist) was the military commander responsible for formulating and designing the