50
L. D’Arcy et al.
The analyses revealed a significant association between BMI status and the interest
in functional clothing to increase metabolic energy consumption (p = 0.005); as BMI
increased, interest in the clothing also increased (Fig. 2). Obese women demonstrated the most interest in wearing functional clothing to increase metabolic energy
consumption (91.5 %, n = 86), whilst underweight women were the least interested.
Respondents reported on what would motivate them, to wear the clothing. Of
the women who were interested in wearing the clothing, all BMI groups felt that
both weight management and muscle toning benefits would motivate them to wear
the clothing. However, obese women demonstrated the most interest in solely weight
management purposes, whilst underweight women reported that solely muscle toning
benefits would motivate them. The analyses demonstrated that as BMI decreased,
the level of interest in muscle toning increased.
Those who were not interested in the clothing (n = 83) were further analysed as
a sample. The analyses demonstrated that 90.4 % (n = 75) of this group were dieters
and exercisers and 66.2 % (n = 55) reported to be managing their weight for loss
of maintenance purposes. Nevertheless, 50.6 % (n = 42) felt they consumed more
calories than expended, which proposed further questions of the data, to understand
why women would not be interested in wearing functional clothing if it aligned with
their weight management motivations.
Fig. 2 Level of interest in functional clothing to increase metabolic consumption across BMI
classifications
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