innovation is brought to fruition in the technology that causes innovation, the
academic knowledge of health informatics, and the place where they are organically
connected.
3.2 Translationality Is a Fundamental Basis of Value
Co-Creation
In human society, people play different roles such as parents and children, producers
and consumers, developers and marketers, professors and students, and the government and taxpayers. They exchange various values according to their roles.
The most obvious is the relationship between producers and consumers who
exchange products. In developed countries, however, more than 70% of GDP is
recorded through service exchanges. Therefore, in service-dominant logic, we focus
on “value co-creation.” “Service” in service-dominant logic does not mean intangible goods, but refers to service that exhibits value (use value or experimental value)
only when the customer experiences it. In other words, the value of service is
generated together with customers, and even for the same service, the values that
appear phenomenologically are considered different.
In service-dominant logic, “service is the fundamental basis of exchange.” However, the essence of exchange is cross-borderness, and in order for services to exist,
cross-borderness of information lies deep within the exchange. Producers and
consumers, developers and marketers, students and professors transcend and
co-create value across different roles. Therefore, translational systems science
defines translationality as a fundamental basis of value co-creation.
3.3 Value Is Phenomenologically Determined by Actors
and Beneficiaries in Translational Interaction
In cross-border exchanges, the value is determined phenomenologically by actors
and beneficiaries. As mentioned earlier, the combination of new knowledge brought
about by the exchange of information is the source of innovation. Such a source need
not necessarily be interesting for everyone. The innovator is a person who understands the subtle but delicious taste of an innovation, but whether it is interesting or
entertaining to others is subjective to individuals.
Service innovation created by the synergy of technology innovation and information innovation is also essentially grasped only subjectively. Services that are
present in “now, here” are perceived and memorized as subjective experiences. In
other words, we can only capture value phenomenologically.
Services present themselves in the synergy of heterogeneous roles. Doctors and
patients are residents of different worlds. The former spends a long time in the world
6
H. Matsushita
academic knowledge of health informatics, and the place where they are organically
connected.
3.2 Translationality Is a Fundamental Basis of Value
Co-Creation
In human society, people play different roles such as parents and children, producers
and consumers, developers and marketers, professors and students, and the government and taxpayers. They exchange various values according to their roles.
The most obvious is the relationship between producers and consumers who
exchange products. In developed countries, however, more than 70% of GDP is
recorded through service exchanges. Therefore, in service-dominant logic, we focus
on “value co-creation.” “Service” in service-dominant logic does not mean intangible goods, but refers to service that exhibits value (use value or experimental value)
only when the customer experiences it. In other words, the value of service is
generated together with customers, and even for the same service, the values that
appear phenomenologically are considered different.
In service-dominant logic, “service is the fundamental basis of exchange.” However, the essence of exchange is cross-borderness, and in order for services to exist,
cross-borderness of information lies deep within the exchange. Producers and
consumers, developers and marketers, students and professors transcend and
co-create value across different roles. Therefore, translational systems science
defines translationality as a fundamental basis of value co-creation.
3.3 Value Is Phenomenologically Determined by Actors
and Beneficiaries in Translational Interaction
In cross-border exchanges, the value is determined phenomenologically by actors
and beneficiaries. As mentioned earlier, the combination of new knowledge brought
about by the exchange of information is the source of innovation. Such a source need
not necessarily be interesting for everyone. The innovator is a person who understands the subtle but delicious taste of an innovation, but whether it is interesting or
entertaining to others is subjective to individuals.
Service innovation created by the synergy of technology innovation and information innovation is also essentially grasped only subjectively. Services that are
present in “now, here” are perceived and memorized as subjective experiences. In
other words, we can only capture value phenomenologically.
Services present themselves in the synergy of heterogeneous roles. Doctors and
patients are residents of different worlds. The former spends a long time in the world
6
H. Matsushita