This medium will be in the design of pop-up books that aim to provide education and awareness to children about rare primates in Bukit Tinggi, West Sumatra. The selection of books as a
medium offers something concrete that children can touch. Also, books are healthier for children
to use as compared to gadgets (Wulandari & Arumsari 2017). With the form of three-dimensional
illustrations that can be touched and folded, children are more enthusiastic and have a pleasant
reading experience. The pop-up book can arouse the interest of infants or children, increasing
understanding of the story and increasing learning (Wen et al. 2015).
2 METHOD
The qualitative method was used in this study to analyze the data documentation, determine the
types of respondents, display data for each variable, and test hypotheses to answer the problem formulation. The analysis is using SWOT analysis to used for this research to evaluate the
strengths, weaknesses, opportunities, and threats involved in an organization, plan, project, person,
or business activity (Gurel 2017).
2.1 Data collection methods
Data collection techniques were achieved through observation, interviews, and literature studies.
Observations were carried out by gathering information about rare primates at the Natural Resource
Conservation Center and Kinantan Buktitinggi Wildlife Park. In addition, direct observations were
the best way to discover the right way to get the information about these endangered primates
to the public. Interviews were conducted with experts on Bukittinggi primates, and the experts
interviewed were considered part of the book design process. A literature study was completed by
collecting data from various literature sources and a variety of media, such as books, articles, and
the internet.
3 RESULT AND DISCUSSION
3.1 Message concept
The message in the pop-up book design is “protect primates”! It will strengthen children’s understanding of rare primates whose population is diminishing and teach them the essential roles these
primates play such as spreading seeds in the forest. The design contains messages and information
delivered to children aged 7–12 years who are currently in elementary school. The pop-up book
design expects to change children’s views toward endemic Sumatran primates, which are rare, and
invite them to love the forest as a place to live for endangered animals.
3.2 Creative concept
The storybook will be made in a pop-up style, using a cartoon illustration style, fonts that are
simple and easy to read for children aged 7–12 years, and also use bright and natural colors. The
pop-up book medium can attract children because it has a movable or three-dimensional element,
thus providing a more interesting visualization of the story.
3.3 Visual concept
Visual concepts are created based on references, and the analysis results begin from sketching to
the digital process.
Color
The colors used are bright, natural, and bold. Color can affect human emotions and describe a
person’s mood (Darmaprawira 2002). So, the use of bright colors represents the nature of cheerful
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medium offers something concrete that children can touch. Also, books are healthier for children
to use as compared to gadgets (Wulandari & Arumsari 2017). With the form of three-dimensional
illustrations that can be touched and folded, children are more enthusiastic and have a pleasant
reading experience. The pop-up book can arouse the interest of infants or children, increasing
understanding of the story and increasing learning (Wen et al. 2015).
2 METHOD
The qualitative method was used in this study to analyze the data documentation, determine the
types of respondents, display data for each variable, and test hypotheses to answer the problem formulation. The analysis is using SWOT analysis to used for this research to evaluate the
strengths, weaknesses, opportunities, and threats involved in an organization, plan, project, person,
or business activity (Gurel 2017).
2.1 Data collection methods
Data collection techniques were achieved through observation, interviews, and literature studies.
Observations were carried out by gathering information about rare primates at the Natural Resource
Conservation Center and Kinantan Buktitinggi Wildlife Park. In addition, direct observations were
the best way to discover the right way to get the information about these endangered primates
to the public. Interviews were conducted with experts on Bukittinggi primates, and the experts
interviewed were considered part of the book design process. A literature study was completed by
collecting data from various literature sources and a variety of media, such as books, articles, and
the internet.
3 RESULT AND DISCUSSION
3.1 Message concept
The message in the pop-up book design is “protect primates”! It will strengthen children’s understanding of rare primates whose population is diminishing and teach them the essential roles these
primates play such as spreading seeds in the forest. The design contains messages and information
delivered to children aged 7–12 years who are currently in elementary school. The pop-up book
design expects to change children’s views toward endemic Sumatran primates, which are rare, and
invite them to love the forest as a place to live for endangered animals.
3.2 Creative concept
The storybook will be made in a pop-up style, using a cartoon illustration style, fonts that are
simple and easy to read for children aged 7–12 years, and also use bright and natural colors. The
pop-up book medium can attract children because it has a movable or three-dimensional element,
thus providing a more interesting visualization of the story.
3.3 Visual concept
Visual concepts are created based on references, and the analysis results begin from sketching to
the digital process.
Color
The colors used are bright, natural, and bold. Color can affect human emotions and describe a
person’s mood (Darmaprawira 2002). So, the use of bright colors represents the nature of cheerful
307