Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution –
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Pop-up book design of the West Sumatra endemic primates
S. Soedewi & K.K. Adha
Telkom University, Bandung, Indonesia
ABSTRACT: In 2020, the primate population in West Sumatra, Indonesia was very scarce due
to a lack of knowledge and community awareness which resulted in wild forest burning, poaching,
and the wildlife trade, especially in Bukittinggi, Agam Regency. Based on the author’s data from
the method of observation, interviews, questionnaires, and literature studies, knowledge about
endemic Sumatran primates is still lacking, especially for children ages 7–12 years. The way to
raise awareness for this endangered population is in the form of a pop-up book with the theme of
introducing and protecting endemic primates in West Sumatra, Indonesia. The pop-up storybook’s
design style can attract the interest of elementary school children ages 7–12 because of its threedimensional illustrations that can be touched and folded, creating great enthusiasm. It is hoped that
this book design will provide readers with a pleasant reading experience.
Keywords: endemic primates, pop-up book, design, West Sumatra, Indonesia
1 INTRODUCTION
Rare primate populations in Bukittinggi, Agam Regency, West Sumatra, especially in the wild,
are increasingly shrinking. Six endemic Sumatra primates are Siamang Hitam, Simpai, Kukang
Sumatra, Owa Ungko, Lutung Kelabu, and Sumatran Orangutan. These primates are almost extinct
due to a lack of knowledge and community awareness from an early age. According to West
Java Profauna Coordinator (PFI), Nadya Andriani, many Indonesian people do not know the role
primates play in the preservation of human life, such as playing a role in the spreading of seeds in
the forest (Muhartati 2017). Many government regulations were made to protect wild animals and
especially for Indonesian primates, however these regulations do not guarantee the preservation of
primates. Wild animals, especially primates, are considered to be very disturbing to crop yields.
When entering agricultural land, these primates will take or eat part of the cultivated plant and then
leave (Wallace & Hill 2012). Due to the scarcity of primate food in nature, agricultural plants are
considered more nutritious and cause primates to attack crops on agricultural land. These animals
often interfere with the crop, which is why primates are called plant pests by the public (Utami
2016). According to the head of the Bukittinggi Natural Resource Conservation Center resort, the
scarcity of primates in the Agam Regency is due to their habitat being disturbed by humans. This is
a result of hunting wild animals, and their number of births is small because they are monogamous
animals, which means they mate for life (Ciko 2020). Endemic Sumatran primates in Bukittinggi,
Agam Regency, West Sumatra face extinction due to the illegal burning of forests, poaching of wild
animals, and wildlife trade. This occurs because of the public’s lack of awareness and knowledge
about the rare species of primates that live in their environment (Aida 2020).
In Bukittinggi, Agam Regency, West Sumatra, children (boys and girls) aged 7–12 years need
education about endemic Sumatran primates, which are almost extinct. Therefore, it is imperative
that an awareness of these primates and their impending extinction be taught from childhood so
that we can expect the next generation to protect the forest ecosystem. Therefore, the authors are
interested in designing an informational medium about rare primates in West Sumatra, Indonesia,
especially in Bukittinggi, Agam Regency, where they are almost extinct.
306
DOI 10.1201/9781003193241-57
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Pop-up book design of the West Sumatra endemic primates
S. Soedewi & K.K. Adha
Telkom University, Bandung, Indonesia
ABSTRACT: In 2020, the primate population in West Sumatra, Indonesia was very scarce due
to a lack of knowledge and community awareness which resulted in wild forest burning, poaching,
and the wildlife trade, especially in Bukittinggi, Agam Regency. Based on the author’s data from
the method of observation, interviews, questionnaires, and literature studies, knowledge about
endemic Sumatran primates is still lacking, especially for children ages 7–12 years. The way to
raise awareness for this endangered population is in the form of a pop-up book with the theme of
introducing and protecting endemic primates in West Sumatra, Indonesia. The pop-up storybook’s
design style can attract the interest of elementary school children ages 7–12 because of its threedimensional illustrations that can be touched and folded, creating great enthusiasm. It is hoped that
this book design will provide readers with a pleasant reading experience.
Keywords: endemic primates, pop-up book, design, West Sumatra, Indonesia
1 INTRODUCTION
Rare primate populations in Bukittinggi, Agam Regency, West Sumatra, especially in the wild,
are increasingly shrinking. Six endemic Sumatra primates are Siamang Hitam, Simpai, Kukang
Sumatra, Owa Ungko, Lutung Kelabu, and Sumatran Orangutan. These primates are almost extinct
due to a lack of knowledge and community awareness from an early age. According to West
Java Profauna Coordinator (PFI), Nadya Andriani, many Indonesian people do not know the role
primates play in the preservation of human life, such as playing a role in the spreading of seeds in
the forest (Muhartati 2017). Many government regulations were made to protect wild animals and
especially for Indonesian primates, however these regulations do not guarantee the preservation of
primates. Wild animals, especially primates, are considered to be very disturbing to crop yields.
When entering agricultural land, these primates will take or eat part of the cultivated plant and then
leave (Wallace & Hill 2012). Due to the scarcity of primate food in nature, agricultural plants are
considered more nutritious and cause primates to attack crops on agricultural land. These animals
often interfere with the crop, which is why primates are called plant pests by the public (Utami
2016). According to the head of the Bukittinggi Natural Resource Conservation Center resort, the
scarcity of primates in the Agam Regency is due to their habitat being disturbed by humans. This is
a result of hunting wild animals, and their number of births is small because they are monogamous
animals, which means they mate for life (Ciko 2020). Endemic Sumatran primates in Bukittinggi,
Agam Regency, West Sumatra face extinction due to the illegal burning of forests, poaching of wild
animals, and wildlife trade. This occurs because of the public’s lack of awareness and knowledge
about the rare species of primates that live in their environment (Aida 2020).
In Bukittinggi, Agam Regency, West Sumatra, children (boys and girls) aged 7–12 years need
education about endemic Sumatran primates, which are almost extinct. Therefore, it is imperative
that an awareness of these primates and their impending extinction be taught from childhood so
that we can expect the next generation to protect the forest ecosystem. Therefore, the authors are
interested in designing an informational medium about rare primates in West Sumatra, Indonesia,
especially in Bukittinggi, Agam Regency, where they are almost extinct.
306
DOI 10.1201/9781003193241-57