4
Object: a young man in a room
Context: a closed room
Anchoring: the Sasa’s product
banding
Subjective camera angle,
straight angle, close-up
camera viewpoint
The declaration of
identity.
5
Object: a young man walks upon
the wall
Context: doing parkour
Subjective camera angle,
low angle camera
viewpoint
Traversing the obstacles
efficiently and as quickly as
possible
6
Object: a group of young men
jumped and broke through the
lettering
Context: outdoor
Anchoring: We break boundaries
Subjective camera angle,
straight angle camera
viewpoint, and using
symmetric composition.
Breaking through the
boundary together.
7
Object: a woman slicing
vegetables
Context: moving from the
kitchen to an open space
Subjective camera angle,
high angle camera
viewpoint, and using over
shoulder
Routine
8
Object: a woman in thekitchen
Anchoring: We live the life
Context: moving from the
kitchen to an open space and the
costume changed.
Subjective camera angle,
low angle camera
viewpoint
Breaking through the
boundary
9
Object: white text
Context: a dark lane in a building
Anchoring: We follow our
passion
Subjective camera angle,
straight angle camera
viewpoint, and using
symmetric composition.
Moving, affirmation.
10
11
Object: two young women
confidently crossing the road
Context: public space
Anchoring: We are confident
Subjective camera angle,
straight angle camera
viewpoint, and using
symmetric composition.
Confident.
Object: a group of people in a
room
Context: swag generation’s
socializing space
Anchoring: the Sasa’s product
banding
Subjective camera angle,
low angle camera
viewpoint, dynamic, neutral
screen direction.
The swag generation’s
closeness and relaxed
atmosphere with the
product’s identity.
256