12
Object: a young woman walks in
front of three old men
Context: in the office space
Anchoring: We lead the way
Subjective camera angle,
straight angle camera
viewpoint.
Leader.
13
Object: a text in front of a fast
moving background
Context: outdoor, evening
Anchoring: Welcome Micin
SWAG Generation
Subjective camera angle,
straight angle camera
viewpoint.
The brisk change in
welcoming the Micin Swag
Generation.
14
Object: a group of young people
of swag generation walking
together
Context: outdoor
Anchoring: #EnjoyLifeFully and
We are MSG
Subjective camera angle,
high angle camera
viewpoint.
The declaration and
identity of Micin Swag
Generation
15
Narrative: MSG made of the
molasses that fit for human
consumption
Object: text, packaging, and
product brand
Anchoring: We are MSG dan
brand product
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
Declaration and product’s
identity.
16
Narrative: …As long as the
wrapper isn’t eaten.
Object: text
Anchoring: MSG made of the
molasses that fit for human
consumption, as long as the
wrapper isn’t eaten.
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
Declaration and product’s
identity.
17
Object: text
Anchoring: PDGKI (Indonesian
Clinical Nutrition Doctors
Association): the subtle
consumption of seasoning is not
harmful to health.
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
The statement of authorized
institution.
Meanwhile, connotatively it opened up possibilities for dialectical interpretation of messages
related to the use of the Micin Swag Generation tagline. Micin generation and swag generation
are included in Generation Z, whose characteristics are varied. The swag generation is more likely
to be considered to have positive values, while the micin generation was given a negative stigma.
The word swag is another word for cool or gangster fashion style. Swag is assumed as an acronym
of “style with a little bit gangsta”. The micin generation, however, is used to judge the strange,
unearthly, unreasonable, difficult to understand, love to show off on social media, and oblivious
257
Object: a young woman walks in
front of three old men
Context: in the office space
Anchoring: We lead the way
Subjective camera angle,
straight angle camera
viewpoint.
Leader.
13
Object: a text in front of a fast
moving background
Context: outdoor, evening
Anchoring: Welcome Micin
SWAG Generation
Subjective camera angle,
straight angle camera
viewpoint.
The brisk change in
welcoming the Micin Swag
Generation.
14
Object: a group of young people
of swag generation walking
together
Context: outdoor
Anchoring: #EnjoyLifeFully and
We are MSG
Subjective camera angle,
high angle camera
viewpoint.
The declaration and
identity of Micin Swag
Generation
15
Narrative: MSG made of the
molasses that fit for human
consumption
Object: text, packaging, and
product brand
Anchoring: We are MSG dan
brand product
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
Declaration and product’s
identity.
16
Narrative: …As long as the
wrapper isn’t eaten.
Object: text
Anchoring: MSG made of the
molasses that fit for human
consumption, as long as the
wrapper isn’t eaten.
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
Declaration and product’s
identity.
17
Object: text
Anchoring: PDGKI (Indonesian
Clinical Nutrition Doctors
Association): the subtle
consumption of seasoning is not
harmful to health.
Subjective camera angle,
straight angle and
symmetrical camera
viewpoint.
The statement of authorized
institution.
Meanwhile, connotatively it opened up possibilities for dialectical interpretation of messages
related to the use of the Micin Swag Generation tagline. Micin generation and swag generation
are included in Generation Z, whose characteristics are varied. The swag generation is more likely
to be considered to have positive values, while the micin generation was given a negative stigma.
The word swag is another word for cool or gangster fashion style. Swag is assumed as an acronym
of “style with a little bit gangsta”. The micin generation, however, is used to judge the strange,
unearthly, unreasonable, difficult to understand, love to show off on social media, and oblivious
257