Table 6. Kansei words grouped based on similarity in the context of their meaning.
Ambiance
Design image
Color
Fit
Shape
Functionality & convenience
Sense of material
New combination
Unexpected application
Table 7. Labeling the Kansei words grouped.
Emotional factor
Ambience
Design image
Interface factor
Color
Fit
Shape
Functionality & Convenience
Sense of material
Basic factor
New combination
Unexpected application
Data resulting from the “Rating-scaled types used” stage yields the arrangement in Figure 1.
Arrangement formed from this stage can be an indication of the stages of prospective users in
making decisions to choose or buy motorcycle products offered in the market.
Figure 1. Grouping factors that arise from the participants’ chosen opinions.
4 CONCLUSION
In Figure 2, it can be seen that the three groups of factors created influence each other in creating/forming subjective factors of potential users in choosing and deciding to buy certain motorcycle
products. Basic factors are usually the most common things that prospective users consider in making their choices, but after the basic factors are felt to be appropriate then the next consideration
is interface factors which include the visual appearance of the product such as color, fit, shape,
functionality & convenience, and sense of material, whereas emotional factors are very personal in
nature and determine the final decision of the prospective user to buy a product even though under
certain conditions these emotional factors may not be present in the consideration of prospective
users in deciding to buy a particular product. These three factors influence each other and form
subjective factors for potential users of the product.
When prospective users discuss a motorcycle model/type, what they will pay attention to and
ask first is “what advantages does it offer?” Or “what is the novelty offered by that model/type
compared to others?” This is a very basic and hallo-point thing, and if the prospective user feels/finds
something interesting in this level then the process of determining the choice will continue to other
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Ambiance
Design image
Color
Fit
Shape
Functionality & convenience
Sense of material
New combination
Unexpected application
Table 7. Labeling the Kansei words grouped.
Emotional factor
Ambience
Design image
Interface factor
Color
Fit
Shape
Functionality & Convenience
Sense of material
Basic factor
New combination
Unexpected application
Data resulting from the “Rating-scaled types used” stage yields the arrangement in Figure 1.
Arrangement formed from this stage can be an indication of the stages of prospective users in
making decisions to choose or buy motorcycle products offered in the market.
Figure 1. Grouping factors that arise from the participants’ chosen opinions.
4 CONCLUSION
In Figure 2, it can be seen that the three groups of factors created influence each other in creating/forming subjective factors of potential users in choosing and deciding to buy certain motorcycle
products. Basic factors are usually the most common things that prospective users consider in making their choices, but after the basic factors are felt to be appropriate then the next consideration
is interface factors which include the visual appearance of the product such as color, fit, shape,
functionality & convenience, and sense of material, whereas emotional factors are very personal in
nature and determine the final decision of the prospective user to buy a product even though under
certain conditions these emotional factors may not be present in the consideration of prospective
users in deciding to buy a particular product. These three factors influence each other and form
subjective factors for potential users of the product.
When prospective users discuss a motorcycle model/type, what they will pay attention to and
ask first is “what advantages does it offer?” Or “what is the novelty offered by that model/type
compared to others?” This is a very basic and hallo-point thing, and if the prospective user feels/finds
something interesting in this level then the process of determining the choice will continue to other
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