Figure 2. Home living textile prototype on knit blanket.
B. Demographic: Women/men aged 23–35 years (millennials), education level S1 or its level,
working in the informal sector (freelancer, entertainer, entrepreneur, and creative industries) with
a monthly income equal to management level or socio-economic status, group B and A with the
main income per month around Rp. 4.600.000,-up to Rp. 8.000.000,-above.
C. Psychographic: Undergoing a healthy lifestyle or concern about environmentally friendly
issues, assess a product based on the value of life in the lifestyle. Tends not to be overly exploratory in
style because of the lifestyle factors that are lived, very active in the use of technology-based media.
The value offered from this product is, a local brand with an outdoor textile pricing home Living
with a simple design line and natural, using natural fiber fabric material to meet the needs of the
people who implement the lifestyle “Back to Nature”. Observe the ethics of fashion production by
considering the period of work, culture, and philosophy from the place of cloth that became the main
material in the pricing is produced. In addition, the manufactured products apply structure textile
techniques where similar products are more focused on the processing of color motifs. Figure 3
provides a detail mapping of the concepts of a canvas business model.
In comparison to the price of sale, this product has a selling price in the range of Rp. 600.000
– Rp 1,250,000 which is assessed to be competitive with prices in similar markets. The form of
comparative analysis with the products mentioned above can be summarized in the table below:
Strength
Weakness
Threat
Methods and techniques of natural
fiber fabric treatment can be adjusted
with materials used to overcome production constraints and get a more
harmonious styling
Home living textile products that utilize the natural fiber fabric with the
value of product ethics have a limitation of consideration toward the production process to the final stage of
the product to attribute the problems
of a sumerism
Opportunity
Home living products especially in
the field of textiles that utilize natural fiber fabric is still minimal and has
not focused on the needs of consumers
who apply environmentally friendly
lifestyles.
The design of home living textile products that utilize natural fiber fabrics
is still limited to several market segmentation, and has not been widely
published
136
B. Demographic: Women/men aged 23–35 years (millennials), education level S1 or its level,
working in the informal sector (freelancer, entertainer, entrepreneur, and creative industries) with
a monthly income equal to management level or socio-economic status, group B and A with the
main income per month around Rp. 4.600.000,-up to Rp. 8.000.000,-above.
C. Psychographic: Undergoing a healthy lifestyle or concern about environmentally friendly
issues, assess a product based on the value of life in the lifestyle. Tends not to be overly exploratory in
style because of the lifestyle factors that are lived, very active in the use of technology-based media.
The value offered from this product is, a local brand with an outdoor textile pricing home Living
with a simple design line and natural, using natural fiber fabric material to meet the needs of the
people who implement the lifestyle “Back to Nature”. Observe the ethics of fashion production by
considering the period of work, culture, and philosophy from the place of cloth that became the main
material in the pricing is produced. In addition, the manufactured products apply structure textile
techniques where similar products are more focused on the processing of color motifs. Figure 3
provides a detail mapping of the concepts of a canvas business model.
In comparison to the price of sale, this product has a selling price in the range of Rp. 600.000
– Rp 1,250,000 which is assessed to be competitive with prices in similar markets. The form of
comparative analysis with the products mentioned above can be summarized in the table below:
Strength
Weakness
Threat
Methods and techniques of natural
fiber fabric treatment can be adjusted
with materials used to overcome production constraints and get a more
harmonious styling
Home living textile products that utilize the natural fiber fabric with the
value of product ethics have a limitation of consideration toward the production process to the final stage of
the product to attribute the problems
of a sumerism
Opportunity
Home living products especially in
the field of textiles that utilize natural fiber fabric is still minimal and has
not focused on the needs of consumers
who apply environmentally friendly
lifestyles.
The design of home living textile products that utilize natural fiber fabrics
is still limited to several market segmentation, and has not been widely
published
136