Figure 3. Home living textile products business canvas model.
3 CONCLUSION
The lifestyle trend “Back to Nature” is chosen because it has potential in terms of consumers’ need
to support an environmentally friendly lifestyle trend that has not been fully touched by most of
the fashion manufacturers of home living. The lifestyle trend is applied by women ranges in ages
from 23–35. But there are not many home living products that meet some aspects of the “Back to
Nature” trend and support the activities of daily life patterns. The use of natural fiber materials can
increase consumer interest while answering the needs of people who apply the “Back to Nature”
lifestyle pattern especially in the home activities. This business opportunity can be applied to the
pattern of micro-enterprises and developed by following consumer needs.
REFERENCES
Arumsari, Arini. 2018. Pemanfaatan Pewarna Alam Sebagai Trend Baru Pada Fashion Brands di Indonesia.
Jurnal Rupa.
Black, Sandy. 2012. The Sustainable Fashion Handbook, London: Thames & Hudson Ltd.
Burke, Sandra. 2013. Fashion Entrepreneur. Auckland: Burke Publishing.
David, F. R. 2009. Manajemen strategi. Edisi Kesepuluh. Jilid 1. Jakarta: Salemba Empat.
Joyce, A, and Paquin, R.L. 2016. The triple layered business model canvas: A tool to design more sustainable
business models, Journal of Cleaner Production.
Prihadi, Bambang. 2006. Diktat Mata Kuliah Sejarah Seni Rupa Barat II, FBS Universitas Negeri.
Rogers, Everett M. 2003. Diffusion of Innovation Fifth Edition. USA: Free Press.
Rye, D.E. 1996. Tools For Executives Wirausahawan (Enterpreneur). Buku Pertama dan Kedua. Edisi
Indonesia. Penerbit PT. Prenhalindo, Jakarta.
Yogyakarta Rangkuti, F. 2008. Analisis SWOT Teknik membedah kasus bisnis, Jakarta: Gramedia PustakaUtama.
137
3 CONCLUSION
The lifestyle trend “Back to Nature” is chosen because it has potential in terms of consumers’ need
to support an environmentally friendly lifestyle trend that has not been fully touched by most of
the fashion manufacturers of home living. The lifestyle trend is applied by women ranges in ages
from 23–35. But there are not many home living products that meet some aspects of the “Back to
Nature” trend and support the activities of daily life patterns. The use of natural fiber materials can
increase consumer interest while answering the needs of people who apply the “Back to Nature”
lifestyle pattern especially in the home activities. This business opportunity can be applied to the
pattern of micro-enterprises and developed by following consumer needs.
REFERENCES
Arumsari, Arini. 2018. Pemanfaatan Pewarna Alam Sebagai Trend Baru Pada Fashion Brands di Indonesia.
Jurnal Rupa.
Black, Sandy. 2012. The Sustainable Fashion Handbook, London: Thames & Hudson Ltd.
Burke, Sandra. 2013. Fashion Entrepreneur. Auckland: Burke Publishing.
David, F. R. 2009. Manajemen strategi. Edisi Kesepuluh. Jilid 1. Jakarta: Salemba Empat.
Joyce, A, and Paquin, R.L. 2016. The triple layered business model canvas: A tool to design more sustainable
business models, Journal of Cleaner Production.
Prihadi, Bambang. 2006. Diktat Mata Kuliah Sejarah Seni Rupa Barat II, FBS Universitas Negeri.
Rogers, Everett M. 2003. Diffusion of Innovation Fifth Edition. USA: Free Press.
Rye, D.E. 1996. Tools For Executives Wirausahawan (Enterpreneur). Buku Pertama dan Kedua. Edisi
Indonesia. Penerbit PT. Prenhalindo, Jakarta.
Yogyakarta Rangkuti, F. 2008. Analisis SWOT Teknik membedah kasus bisnis, Jakarta: Gramedia PustakaUtama.
137