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Fig. 6.8 Minna Denryoku PV solar facility and the roof of its customer (Source
Pictures and figure created by author)
production for local consumption, but a “production in the Ward for
consumption in the Ward” model (Fig. 6.8).
Conclusions
These examples show how, by applying “Electric Power with a Face,”
to electricity that we have often used without being conscious of it, we
build relationships with a visible face, and in this way create added value
through “the enjoyment of being able to choose,” “the enjoyment of
receiving premiums,” “the enjoyment of becoming connected” and “the
enjoyment of supporting.” When one is not conscious of electricity, ultimately the money the consumer pays for it is used to cover the operating
expenses of coal-fired electricity generating plants, which impose a great
burden on the environment, and in some cases it is possible that payments
for electricity may be contribute to nuclear power plant accidents.
Approximately half of the CO 2 emissions from the average household
is said to come from its use of electricity. This means when one switches
to renewable energy for electricity, one is “choosing” to use sustainable