6 RENEWABLE ENERGY AS A NEW CHOICE FOR CONSUMERS …
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electricity, which leads to increased use of renewable energy, and makes
possible the creation of a sustainable future. I would like everyone to look
at the new electric power producers also from that viewpoint.
Notes
1. Power-shift.org provides a useful summary (in Japanese) of new entrants
into Japan’s liberalized retail electricity market divided into municipal
government generators, regional companies and a few multi-regional
companies, including Minna Denryoku. For more on the background and
development of community-based renewable electricity generation in Japan
see Hasegawa (2011, 2015), and Hasegawa’s chapter in this volume.
2. For one example of this sort of webpage in Japan (in Japanese), see
https://www.iyfoods.co.jp/dept_3.html (accessed February 29, 2020).
3. For more on this program (in Japanese), see Minna Denryoku (ud).
4. The hometown tax (furusato n¯ ozei) program, launched in 2008, allows
taxpayers to donate to their hometown or any municipality of their choice
and receive a corresponding tax deduction. Municipalities have competed
for donations by offering (increasingly lavish) gifts to contributors. See
Kyodo (2018).
5. For more on this plant (in Japanese), see http://woodvillage-kawaba.com/
(accessed February 29, 2020).
6. For an overview of renewable energy tie-ups between Setagaya Ward and
rural municipalities, see Setagaya ku (2019).
References
Hasegawa, Koichi. 2011. Datsu genshiryoku shakai he: denryoku wo gurinka suru.
Tokyo: Iwanami Shoten.
Hasegawa, Koichi. 2015. Beyond Fukushima: Towards a Post-Nuclear Society.
Melbourne: Trans-Pacific Press.
Kyodo. 2018. Japan to Curb Expensive Gift Incentives under ‘Hometown
Tax’ Program. Japan Times, September 11. Accessed at https://www.jap
antimes.co.jp/news/2018/09/11/business/japan-curb-expensive-gift-incent
ives-hometown-tax-program/#.Xoz9t4j7TIU. 29 Feb 2020.
Minna Denryoku. (ud). Kao ga mieru hatsudensho. Accessed at https://minden.
co.jp/powerdev/. 29 Feb 2020.
Samuels, Richard J. 2013. 3.11: Disaster and Change in Japan. Ithaca: Cornell
University Press.
Setagaya ku. 2019. Saisei kan¯ o enerugi- wo katsuy¯ o shita jijitai renkei (denryoku)
wo susumeteimasu. Last updated November 7. Accessed at https://www.city.
setagaya.lg.jp/mokuji/sumai/011/003/d00182578.html. 29 Feb 2020.
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