5 Consumer’s Perception of Plastics in Everyday …
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Table 5.5
Relative count of description categories per product category within a positive fit
Product
category
Material description
Fit description
Sensorial
(%)
Associative
(%)
Ecological
(%)
Functionality
(%)
Personality
(%)
Shape
(%)
Total
(%)
Sensorial
(%)
Associative
(%)
Ecological
(%)
Functionality
(%)
Personality
(%)
Habit/interest
(%)
Total
(%)
Consumables
61
4
9
17
4
4
100
7
7
7
0
50
29
100
Kitchen utensils
57
17
16
7
1
2
100
23
9
36
18
10
4
100
Electronics
68
16
0
8
6
2
100
27
12
8
13
29
12
100
Office
68
21
5
0
0
5
100
33
50
0
0
8
8
100
Interior
46
38
0
8
8
0
100
6
35
0
24
35
0
100
Personal/fashion 55
32
3
8
3
0
100
10
19
10
5
52
5
100
Toys
78
0
0
6
11
6
100
20
0
0
40
20
20
100
Transport
57
29
0
7
7
0
100
29
57
0
0
14
0
100
Garden
63
31
0
0
6
0
100
0
33
17
0
17
33
100
Other
68
14
4
7
5
2
100
3
38
17
3
34
3
100
Total counts
255
77
25
30
17
8
412 44
47
41
29
61
19
241