72
L. Veelaert et al.
Table 5.6
Relative count of description categories per product category within a negative fit
Product category Material description
Fit description
Sensorial
(%)
Associative
(%)
Ecological
(%)
Functionality
(%)
Personality
(%)
Shape
(%)
Total
(%)
Sensorial
(%)
Associative
(%)
Ecological
(%)
Functionality
(%)
Personality
(%)
Habit/interest
(%)
Total
(%)
Consumables
50
27
19
3
1
1
100
11
17
48
2
20
2
100
Kitchen utensils
51
35
10
3
0
1
100
7
29
31
2
24
7
100
Electronics
50
44
0
0
3
3
100
42
17
4
4
17
17
100
Office
83
3
0
7
0
7
100
35
18
18
0
24
6
100
Interior
65
18
0
6
6
6
100
33
27
7
7
27
0
100
Personal/Fashion 62
33
0
5
0
0
100
25
50
0
8
8
8
100
Toys
33
33
0
33
0
0
100
20
40
0
0
0
40
100
Other
83
8
7
1
1
1
100
0
31
31
13
5
21
100
Total counts
430
109
51
13
5
8
616
37
57
70
11
42
21
238