70
L. Veelaert et al.
Table 5.4
Frequencies and relative counts of the product categories for a positive and negative fit within the four clusters
Product category Positive fit
Negative fit
C1
C2
C3
C4
Total
C1
C2
C3
C4
Total
N
C%
N
C%
N
C%
N
C%
N
C%
N
C%
N
C%
N
C%
N
C%
N
C%
Consumables
5
9.8
3
5.9
4
8.5
3
8.8 15
8.2
15 30.6 24 49.0
9 22.0 10 33.3 58
34.3
Kitchen utens.
17 33.3 13
25.5 12 25.5 10 29.4 52
28.4
8 16.3
7 14.3 13 31.7 10 33.3 38
22.5
Electronics
9 17.6 13 25,5
8 17.0 11 32.4 41
22.4
6 12.2
6 12.2
1
2.4
2
6.7 15
8.9
Office
4
7.8
1
2.0
1
2.1
2
5.9
8
4.4
3
6.1
3
6.1
1
2.4
5 16.7 12
7.1
Interior
4
7.8
2
3.9
2
4.3
3
8.8 11
6.0
6 12.2
1
2.0
3
7.3
0
0
10
5.9
Pers./fashion
4
7.8
6
11.8
6 12.8
2
5.9 18
9.8
4
8.2
2
4.1
1
2.4
1
3.3
8
4.7
Toys
0
0
2
3.9
2
4.3
1
2.9
5
2.7
1
2.0
1
2.0
1
2.4
0
0
3
1.8
Transport
1
2.0
2
3.9
1
2.1
0
0
4
2.2
0
0
0
0
0
0
0
0
0
0.0
Garden
0
0
2
3.9
4
8.5
0
0
6
3.3
0
0
0
0
0
0
0
0
0
0.0
Other
7 13.7
7
13.7
7 14.9
2
5.9 23
12.6
6 12.2
5 10.2 12 29.3
2
6.7 25
14.8
Total counts
51
51
47
34
183
49
49
41
30
169