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affordability of motorcycle. Thus, the perceived benefits of using car sharing in terms
of cost savings could enhance attitude and influence the intention of car sharing
adoption.
H1. Perceived cost saving benefits of car sharing usage is positively related to car
sharing adoption intention.
By using car sharing services, users expect the service to help them make their
life easier through flexibility, vehicle availability, and variety, time-saving aspect,
and simple pricing systems (Schaefers 2013). Lindloff et al. (2014) revealed that
convenience was of particular importance as the main drivers of car sharing usage.
This is in line with the findings from the semi-structured interviews with the students
who point out convenience aspects at the most important criteria when deciding to
choose to use car sharing services. Convenience aspects they mentioned especially
include comfort, time-saving, reduced ownership burdens, being less affected by
surroundings (e.g., rainy season, etc.) compared to motorbikes. Thus,
H2. Perceived convenience aspects of car sharing usage are positively related to
car sharing adoption intention.
10.5.2 Infrastructural Variables
Car sharing can be used not only as an alternative for a full commuting mode but
also as a feeder transport mode to main public transport. Some cities in SoutheastAsia developing countries like Indonesia do not serve public transportation networks
well yet (Belgiawan et al. 2016). Many public transportation users also need to take
several modes of transportation to commute their workplaces, thus the latter approach
(a feeder mode) may not be odd (Fukuda et al. 2005). Moreover, (traditional) car
sharing services do not always provide stations within walking distances. Thus, it can
be assumed that intermodal or multimodal mobility behavior is positively related to
car sharing adoption intention. Previously, the possibility to easily combine different
modes of transport was evaluated positively to car sharing usage frequency (Lindloff
et al. 2014).
H3. Inter-modality is positively related to car sharing adoption intention.
10.5.3 Perception of Car Ownership
Car sharing allows drivers to seek alternatives to private car ownership (Shaheen
et al. 2009). Risks and responsibilities accompanied by owning a product, are important reasons for users to decide for car sharing use instead of ownership (Schaefers
et al. 2016). Many students in Indonesia also have the opinion that people with car
suffers from the burdens of ownership, i.e., responsibility for repair, maintenance or
replacement, accident management. Hence, we hypothesize that.
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