10 Understanding of Individuals’ Intention Toward Car Sharing …
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10.4.3 Car Sharing Adoption and Critical Factors
The interview results revealed that young students in Thailand would use a car sharing
model for commuting if the one-way service is available. However, most respondents
in Indonesia stated that they are willing to use traditional (round-trip) sharing for
visiting parents’- or friend’s houses during holidays. Convenience was picked as the
most important factor for both respondents in Thailand and Indonesia when choosing
the mode of transport and deciding to use car sharing as well. While the perception
of convenience for Thai respondents was related to accessibility to the mode, timesaving, etc. However, students in Indonesia perceived convenience in terms of being
less affected by surrounded traffic congestion, reduced ownership’s responsibility
(e.g., maintenance, repair, etc.) and the comfort and safe mode as the important
factor for car sharing adoption and usage. This suggests that convenience-oriented,
and comfort and safe-oriented or risk avoidance attitudes would be an influential
factor for car sharing adoption in Thailand, and Indonesia, respectively.
Similarly, as to the question about the perceived importance of the factors, accessibility in terms of short walking distance to stations was the most important in Thailand
when considering car sharing option as an alternative mode. For the respondents in
Thailand whose intention of using public transportation was very high, the availability
and quality of public transport may not affect only car ownership decision, but also
car sharing adoption. This result indicates that most Thai respondents consider as critical factors those relevant to infrastructural factors. On the other hand, respondents
in Indonesia perceived psychological factors—risk and comfort as critical factors
affecting their decisions toward car sharing adoption.
10.5 Hypothesis Formulation
Through the survey using semi-structured interviews, among the relevant variables as
shown in Fig. 10.1, this preparatory study identified potential critical factors, formulating the hypotheses that those (variables) can positively or negatively influence
individuals’ decisions on car sharing adoption in the Southeast-Asia region. Details
are given below.
10.5.1 Perceived Benefits of Car Sharing
Car sharing can be profitable for users who use a car for short trips (Lindloff et al.
2014). Compared to expenses of private car ownership, car sharing services give
monetary advantage and flexibility to a user while fulfilling the user’s mobility needs
(Litman 2000). Especially in the Southeast-Asian region like Thailand and Indonesia,
the main reason why the respondents chose the current transport mode was also the
155
10.4.3 Car Sharing Adoption and Critical Factors
The interview results revealed that young students in Thailand would use a car sharing
model for commuting if the one-way service is available. However, most respondents
in Indonesia stated that they are willing to use traditional (round-trip) sharing for
visiting parents’- or friend’s houses during holidays. Convenience was picked as the
most important factor for both respondents in Thailand and Indonesia when choosing
the mode of transport and deciding to use car sharing as well. While the perception
of convenience for Thai respondents was related to accessibility to the mode, timesaving, etc. However, students in Indonesia perceived convenience in terms of being
less affected by surrounded traffic congestion, reduced ownership’s responsibility
(e.g., maintenance, repair, etc.) and the comfort and safe mode as the important
factor for car sharing adoption and usage. This suggests that convenience-oriented,
and comfort and safe-oriented or risk avoidance attitudes would be an influential
factor for car sharing adoption in Thailand, and Indonesia, respectively.
Similarly, as to the question about the perceived importance of the factors, accessibility in terms of short walking distance to stations was the most important in Thailand
when considering car sharing option as an alternative mode. For the respondents in
Thailand whose intention of using public transportation was very high, the availability
and quality of public transport may not affect only car ownership decision, but also
car sharing adoption. This result indicates that most Thai respondents consider as critical factors those relevant to infrastructural factors. On the other hand, respondents
in Indonesia perceived psychological factors—risk and comfort as critical factors
affecting their decisions toward car sharing adoption.
10.5 Hypothesis Formulation
Through the survey using semi-structured interviews, among the relevant variables as
shown in Fig. 10.1, this preparatory study identified potential critical factors, formulating the hypotheses that those (variables) can positively or negatively influence
individuals’ decisions on car sharing adoption in the Southeast-Asia region. Details
are given below.
10.5.1 Perceived Benefits of Car Sharing
Car sharing can be profitable for users who use a car for short trips (Lindloff et al.
2014). Compared to expenses of private car ownership, car sharing services give
monetary advantage and flexibility to a user while fulfilling the user’s mobility needs
(Litman 2000). Especially in the Southeast-Asian region like Thailand and Indonesia,
the main reason why the respondents chose the current transport mode was also the