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Y.-Y. Chun et al.
in developing economies (Verma 2015). On the other hand, consumers’ perception
and attitude to avoid the burdens of ownership, the so-called risk avoidance attitude
affects the subsequent decision to reduce or give up ownership or to promote car
sharing usage (Schaefers et al. 2016).
10.4 Case Study with Semi-structured Interviews
10.4.1 Current Travel Patterns and Their Satisfaction
The analysis of young respondents in Thailand and Indonesia indicates that they
both mainly use a motorbike in their daily lives including commuting because of
its affordability. In addition, respondents in Thailand sometimes use a rental van
service (with a paid driver) for leisure while Indonesian respondents take a bus for
visiting parents’/friend’s houses. Respondents in Thailand expressed a strong desire
to use public transportation for commuting, but their current satisfaction with public
transport such as the metro or bus for their trips to school was not so high. This was
attributed to the lack of a public transport system or stations with easy access to
home and school/work. Young Indonesian respondents appeared to be satisfied with
their current transportation, motorbikes during their daily lives. They stated that a
motorbike brings them more convenience and comfort when commuting in terms of
cost and risk, compared to a private car or public transportation.
10.4.2 Advantages and Disadvantages of Car Ownership
Respondents in Thailand showed a willingness to own and drive a car, especially
during the rainy season. Car ownership would work to their advantage in the rainy
season. This also suggests that considering climatic attributes as critical factors influencing car sharing adoption decisions should be necessary for the Southeast-Asian
region where it has tropical weather and a long rainy season.
Some interesting observations can be made from the comparison between young
Indonesian and Thai respondents regarding car ownership. The major difference
relates to the perception of risk, where young Indonesian respondents consider this
disadvantage of car ownership. They perceived car ownership as an inconvenient
mode in terms of maintenance-, repair-, and car accident-risks. Respondents were
not likely to buy a car soon in Indonesia even though they can afford to while those
in Thailand expressed a strong desire to own a car.
Y.-Y. Chun et al.
in developing economies (Verma 2015). On the other hand, consumers’ perception
and attitude to avoid the burdens of ownership, the so-called risk avoidance attitude
affects the subsequent decision to reduce or give up ownership or to promote car
sharing usage (Schaefers et al. 2016).
10.4 Case Study with Semi-structured Interviews
10.4.1 Current Travel Patterns and Their Satisfaction
The analysis of young respondents in Thailand and Indonesia indicates that they
both mainly use a motorbike in their daily lives including commuting because of
its affordability. In addition, respondents in Thailand sometimes use a rental van
service (with a paid driver) for leisure while Indonesian respondents take a bus for
visiting parents’/friend’s houses. Respondents in Thailand expressed a strong desire
to use public transportation for commuting, but their current satisfaction with public
transport such as the metro or bus for their trips to school was not so high. This was
attributed to the lack of a public transport system or stations with easy access to
home and school/work. Young Indonesian respondents appeared to be satisfied with
their current transportation, motorbikes during their daily lives. They stated that a
motorbike brings them more convenience and comfort when commuting in terms of
cost and risk, compared to a private car or public transportation.
10.4.2 Advantages and Disadvantages of Car Ownership
Respondents in Thailand showed a willingness to own and drive a car, especially
during the rainy season. Car ownership would work to their advantage in the rainy
season. This also suggests that considering climatic attributes as critical factors influencing car sharing adoption decisions should be necessary for the Southeast-Asian
region where it has tropical weather and a long rainy season.
Some interesting observations can be made from the comparison between young
Indonesian and Thai respondents regarding car ownership. The major difference
relates to the perception of risk, where young Indonesian respondents consider this
disadvantage of car ownership. They perceived car ownership as an inconvenient
mode in terms of maintenance-, repair-, and car accident-risks. Respondents were
not likely to buy a car soon in Indonesia even though they can afford to while those
in Thailand expressed a strong desire to own a car.