10 Understanding of Individuals’ Intention Toward Car Sharing …
157
H4. Perception of car ownership as burdens and risks is positively related to car
sharing adoption intention.
Sociodemographic variables play an important role in determining the diffusion of
car sharing services (Prieto et al. 2017). Besides the above-mentioned, therefore, car
sharing adoption intention factors need to include understanding the socio-economic
and demographic profiles of prospective car sharing users.
10.6 Conclusions and Future Work
This paper provides an understanding of the multiple dimensions of factors influencing the car sharing adoption decision and related aspects of car ownership. They
are classified according to the main three groups, socio-economic and demographic,
psychological, and infrastructural factors. One of the contributions of this study is,
based on the literature review analysis, attempting to try to link the decision on car
sharing adoption and car ownership with all those factors defined in this study.
Through the survey using semi-structured interviews, among the relevant variables
(factors) defined, this preparatory study identified key factors that might affect the car
sharing adoption decision in the Southeast-Asia region like Thailand and Indonesia.
Given limitations by the qualitative analyzed results, the extent to which factor is
more likely to lead to or deter greater adoption of car sharing cannot be determined.
However, this study formulated the hypotheses that those factors influence positively
(negatively) individuals’ decision on car sharing adoption. These hypotheses can be
further tested to investigate the interplay among the factors, and car sharing decisions
of Southeast-Asian residents. In addition, future before-and-after studies controlling
for each factor in socio-economic and demographic, psychological, and infrastructural groups may help to shed light on how to place effectively car sharing schemes
in current transportation environments leads to greater adoption of car sharing and
stronger activity persistency.
Acknowledgements This research was supported by the Environmental Restoration and Conservation Agency (ERCA) of Japan, Project ID: JPMEERF16S11603 of the Environmental Research
and Technology Development Fund.
The authors would also like to thank Dr. Viganda Varabuntoonvit and Dr. Yun Arifatul Fatimah
for their help with the arrangement and discussion during the semi-structured interviews in Thailand
and Indonesia, respectively.
References
Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50(2):179–211
Anable J (2005) ‘Complacent car addicts’ or ‘aspiring environmentalists’? Identifying travel
behaviour segments using attitude theory. Transp Policy 12(1):65–78
157
H4. Perception of car ownership as burdens and risks is positively related to car
sharing adoption intention.
Sociodemographic variables play an important role in determining the diffusion of
car sharing services (Prieto et al. 2017). Besides the above-mentioned, therefore, car
sharing adoption intention factors need to include understanding the socio-economic
and demographic profiles of prospective car sharing users.
10.6 Conclusions and Future Work
This paper provides an understanding of the multiple dimensions of factors influencing the car sharing adoption decision and related aspects of car ownership. They
are classified according to the main three groups, socio-economic and demographic,
psychological, and infrastructural factors. One of the contributions of this study is,
based on the literature review analysis, attempting to try to link the decision on car
sharing adoption and car ownership with all those factors defined in this study.
Through the survey using semi-structured interviews, among the relevant variables
(factors) defined, this preparatory study identified key factors that might affect the car
sharing adoption decision in the Southeast-Asia region like Thailand and Indonesia.
Given limitations by the qualitative analyzed results, the extent to which factor is
more likely to lead to or deter greater adoption of car sharing cannot be determined.
However, this study formulated the hypotheses that those factors influence positively
(negatively) individuals’ decision on car sharing adoption. These hypotheses can be
further tested to investigate the interplay among the factors, and car sharing decisions
of Southeast-Asian residents. In addition, future before-and-after studies controlling
for each factor in socio-economic and demographic, psychological, and infrastructural groups may help to shed light on how to place effectively car sharing schemes
in current transportation environments leads to greater adoption of car sharing and
stronger activity persistency.
Acknowledgements This research was supported by the Environmental Restoration and Conservation Agency (ERCA) of Japan, Project ID: JPMEERF16S11603 of the Environmental Research
and Technology Development Fund.
The authors would also like to thank Dr. Viganda Varabuntoonvit and Dr. Yun Arifatul Fatimah
for their help with the arrangement and discussion during the semi-structured interviews in Thailand
and Indonesia, respectively.
References
Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50(2):179–211
Anable J (2005) ‘Complacent car addicts’ or ‘aspiring environmentalists’? Identifying travel
behaviour segments using attitude theory. Transp Policy 12(1):65–78