7 Strengthening Aesthetic Individualization in Product Design …
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be carried out online. In this case, the design process would be possible via an online
configurator. A problem with changing the shape could be the calculation-intensive
rendering of the representation. Since it is not possible to choose between different
previously calculated options, the values would always have to be recalculated. A
modern visualization by augmented reality could, however, be realized by using
smartphones. In addition, only limited support from the designers would be possible.
It can therefore be said that an online implementation would cause lower costs and
thus generate a lower price. However, this would be accompanied by much lower
levels of usability and user experience.
One of the most important drivers for the success of the design process is the software used to design the product. The software should be as easy to use as possible,
as it is used either by the consumers alone or by the consumers together with the
designers. At the same time, it should give the users enough possibilities to individualize the product. In addition it is desired that the system manages to check the
predicted manufacturability and longevity of a product.
7.4.3 Process
The design processes that were being developed in both the fashion design and
the product design group were more acquired more training and expertise for the
users than typical mass customization co design processes. Therefore, it is important
to determine if the average consumer would be able to use such a configurator.
According to the formulated requirements such a configurator, which in this case is
actually a generator, would rather be equivalent to a common CAD program, which
requires a long training time in order to be used. Such a procedure would therefore
only be conceivable for a very specialized group of people. For the remaining users
(the majority) one can only speak of very limited usability levels. More feasible is
a design process accompanied and guided by designers, as described by the fashion
design group. Such an accompanied design process could be implemented both online
and in a shop on site.
7.4.4 Product
One of the most important aspects of the system to be defined is the product. In the
workshop it was repeatedly stated that a possible product individualization would
differ greatly from product to product. Both the process and the requirements for
designers, consumers, the technology used and the environment are strongly dependent on which category of a product needs to be designed. An individualization of
several product categories via one system is therefore not possible. In addition, it
seems difficult for consumers to influence all aesthetic characteristics of the product.
If consumers could determine all aesthetic characteristics, the co-design process
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