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L. Hagedorn et al.
7.4.1 Stakeholders
The most important stakeholders in the design process were the consumers and the
designers. The two categories of stakeholders have very different characteristics and
roles. Above all, the designers should have the ability to stimulate the consumers to
implement their own ideas. It would therefore be conceivable that designers would
have to undergo a stronger pedagogical training to be able to support the customers in
the design process. Elisabeth Sanders has drown a similar conclusion for the future
of designers (Sanders and Stappers 2008; Sanders 2006). In addition to the work
mentioned in the processes described above, the activity of designers was above
all in the area of consulting and quality control of the designs that were created.
Furthermore, it would be conceivable to assume that their designs could serve as
inspiration for future consumer creations. Moreover, the specific need of a software
solution for the design process were conceptually identified in both groups. A further
task, responsibility of the designer would thus be the conception of such a software
solution.
The most important stakeholders in the system were the consumers. Since it is
an essential characteristic for the design process, their creative ability was discussed
in the workshop. The distinction between the four creative groups described above
seems to make sense in this context. The description of the classes was based on the
classification by Sanders. According to Sanders, people can be divided into Doer,
Maker, Adapter and Creater. Each class is correlated with different forms of creative
abilities and different levels of motivation (Sanders 2006). It was found out that
all the needs and wants of the consumers can be addressed through a needs-based
production process. The role of the consumers includes the design of the product,
but mostly the decision making process which is accompanied by the designer. The
role of the customer can be defined as the selection and the purchase of an already
individualized product, in the adaptation of an already individualized product or in
the accompanied or even completely independent creation of the product.
7.4.2 Environment/Technology
An implementation of the extended individualization is thinkable both in a shop and
online. The advantage of individualization in a shop is that the process could be better
supported by the designers and consequently a more successful production could be
guaranteed. In addition, the importance of AR and VR systems for the visualization
of the designed product was emphasized in the workshop. It was also stated that
the consumers are interested in a realistic representation or even a prototype similar
to the final product. On one hand, by implementing the production in a store, it
could be ensured that the technology is used correctly and the user experience can be
increased. On the other hand, the cost of product development would increase due to
an increased need for work and resources. Alternatively, the design process could also
L. Hagedorn et al.
7.4.1 Stakeholders
The most important stakeholders in the design process were the consumers and the
designers. The two categories of stakeholders have very different characteristics and
roles. Above all, the designers should have the ability to stimulate the consumers to
implement their own ideas. It would therefore be conceivable that designers would
have to undergo a stronger pedagogical training to be able to support the customers in
the design process. Elisabeth Sanders has drown a similar conclusion for the future
of designers (Sanders and Stappers 2008; Sanders 2006). In addition to the work
mentioned in the processes described above, the activity of designers was above
all in the area of consulting and quality control of the designs that were created.
Furthermore, it would be conceivable to assume that their designs could serve as
inspiration for future consumer creations. Moreover, the specific need of a software
solution for the design process were conceptually identified in both groups. A further
task, responsibility of the designer would thus be the conception of such a software
solution.
The most important stakeholders in the system were the consumers. Since it is
an essential characteristic for the design process, their creative ability was discussed
in the workshop. The distinction between the four creative groups described above
seems to make sense in this context. The description of the classes was based on the
classification by Sanders. According to Sanders, people can be divided into Doer,
Maker, Adapter and Creater. Each class is correlated with different forms of creative
abilities and different levels of motivation (Sanders 2006). It was found out that
all the needs and wants of the consumers can be addressed through a needs-based
production process. The role of the consumers includes the design of the product,
but mostly the decision making process which is accompanied by the designer. The
role of the customer can be defined as the selection and the purchase of an already
individualized product, in the adaptation of an already individualized product or in
the accompanied or even completely independent creation of the product.
7.4.2 Environment/Technology
An implementation of the extended individualization is thinkable both in a shop and
online. The advantage of individualization in a shop is that the process could be better
supported by the designers and consequently a more successful production could be
guaranteed. In addition, the importance of AR and VR systems for the visualization
of the designed product was emphasized in the workshop. It was also stated that
the consumers are interested in a realistic representation or even a prototype similar
to the final product. On one hand, by implementing the production in a store, it
could be ensured that the technology is used correctly and the user experience can be
increased. On the other hand, the cost of product development would increase due to
an increased need for work and resources. Alternatively, the design process could also