112
L. Hagedorn et al.
would be too complicated and therefore not implementable. The space allocated to
generate solutions should therefore be expanded, but cannot be completely open.
7.4.5 Outlook
The presented research paper is only a first impulse for a user-centered and consumerintegrating type of production.
Future research will have to find out for which products an extension of classic
mass customization offers advantages in terms of ecological and economic sustainability for consumers and manufacturing companies. In addition, product-specific
strategies must be developed to make greater individualization possible. One conceivable way would be to develop a toolbox of techniques that would allow individualization of a variety of products and allow companies to select the appropriate techniques
for specific products.
In addition, it must be further investigated for which particular products a stronger
individualization is desired by consumers.
References
Autorità Garante della Concorrenza e del Mercato (2018) Proceedings initiated against Samsung
and Apple for smartphone software updates, Rome, Jan 2018, last visited June 6, 2019. https://
en.agcm.it/en/media/detail?id=4d458a5b-49ad-4d30-80e9-d3e9692fca36
Deutsches Institut für Normung (2011) Ergonomie der Mensch-System- Interaktion—Teil
210: Prozess zur Gestaltung gebrauchstauglicher interaktiver Systeme (ISO 9241–210:2010)
[Ergonomics of human-system interaction - Part 210: Process for designing usable interactive
systems (ISO 9241–210:2010)]. Beuth Verlag GmbH, Berlin
Govers P, Ruth M (2004). ‘I love my jeep, because its tough like me’: the effect of product-personality
congruence on product attachment. In: Kurtgöz¨ u A (ed) Proceedings of the fourth international
conference on design and emotion. Ankara, Turkey
Kaneko K, Kishita Y, Umeda Y (2018) Toward Developing a design method of personalization:
proposal of a personalization procedure. In: Proceedings of the 25th CIRP life cycle engineering
(LCE) conference, 30 April—2 May 2018, vol. 69. Copenhagen, Denmark, pp 740–745
Lindemann U, Reichwald R (2006) Individualisierte Produkte—Komplexität beherrschen in
Entwicklung und Produktion [Individualized products—mastering complexity in development
and production]. Springer, Berlin
Mugge R, Schoormans J, Schifferstein H (2009) Emotional bonding with personalised products. J
Eng Des 20(5):467–476
Packard V, McKibben B (2011) The waste makers. Ig Publishing, New York, pp 79–89
Pedeliento G et al (2016) Brand and product attachment in an industrial context: the effects on brand
loyalty. Ind Mark Manage 53:194–206
Pine J (1993) Mass customization: the new frontier in business competition. Harvard Business
School Press, Boston, MA
Reichwald R, Piller F (2009) Interaktive Wertschöpfung: open Innovation, Individualisierung und
neue Formen der Arbeitsteilung [Interactive value creation: open innovation, individualization
and new forms of division of labour], 2nd edn. GWV Fachverlage GmbH, Wiesbaden
L. Hagedorn et al.
would be too complicated and therefore not implementable. The space allocated to
generate solutions should therefore be expanded, but cannot be completely open.
7.4.5 Outlook
The presented research paper is only a first impulse for a user-centered and consumerintegrating type of production.
Future research will have to find out for which products an extension of classic
mass customization offers advantages in terms of ecological and economic sustainability for consumers and manufacturing companies. In addition, product-specific
strategies must be developed to make greater individualization possible. One conceivable way would be to develop a toolbox of techniques that would allow individualization of a variety of products and allow companies to select the appropriate techniques
for specific products.
In addition, it must be further investigated for which particular products a stronger
individualization is desired by consumers.
References
Autorità Garante della Concorrenza e del Mercato (2018) Proceedings initiated against Samsung
and Apple for smartphone software updates, Rome, Jan 2018, last visited June 6, 2019. https://
en.agcm.it/en/media/detail?id=4d458a5b-49ad-4d30-80e9-d3e9692fca36
Deutsches Institut für Normung (2011) Ergonomie der Mensch-System- Interaktion—Teil
210: Prozess zur Gestaltung gebrauchstauglicher interaktiver Systeme (ISO 9241–210:2010)
[Ergonomics of human-system interaction - Part 210: Process for designing usable interactive
systems (ISO 9241–210:2010)]. Beuth Verlag GmbH, Berlin
Govers P, Ruth M (2004). ‘I love my jeep, because its tough like me’: the effect of product-personality
congruence on product attachment. In: Kurtgöz¨ u A (ed) Proceedings of the fourth international
conference on design and emotion. Ankara, Turkey
Kaneko K, Kishita Y, Umeda Y (2018) Toward Developing a design method of personalization:
proposal of a personalization procedure. In: Proceedings of the 25th CIRP life cycle engineering
(LCE) conference, 30 April—2 May 2018, vol. 69. Copenhagen, Denmark, pp 740–745
Lindemann U, Reichwald R (2006) Individualisierte Produkte—Komplexität beherrschen in
Entwicklung und Produktion [Individualized products—mastering complexity in development
and production]. Springer, Berlin
Mugge R, Schoormans J, Schifferstein H (2009) Emotional bonding with personalised products. J
Eng Des 20(5):467–476
Packard V, McKibben B (2011) The waste makers. Ig Publishing, New York, pp 79–89
Pedeliento G et al (2016) Brand and product attachment in an industrial context: the effects on brand
loyalty. Ind Mark Manage 53:194–206
Pine J (1993) Mass customization: the new frontier in business competition. Harvard Business
School Press, Boston, MA
Reichwald R, Piller F (2009) Interaktive Wertschöpfung: open Innovation, Individualisierung und
neue Formen der Arbeitsteilung [Interactive value creation: open innovation, individualization
and new forms of division of labour], 2nd edn. GWV Fachverlage GmbH, Wiesbaden