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L. Hagedorn et al.
were taught that people can be divided into different creativity classes. As a stimulator, the participants were briefly trained in methods of Design Thinking and various
possibilities were addressed on how processes can be presented in an understandable
manner. The first part also presented the findings from the previous study.
Afterwards, the central part of the workshop began. The first activity, understanding and describing the context of use, was initially carried out by the whole group
with the help of the moderator. The goal of the process was described as follows: ‘to
create a co-production or co-design process that, with the help of consumers, has a
targeted and simple influence on the aesthetic characteristics of the product and thus
obtain a product that they enjoy using for a long time’. In order to assure that all
the participants have the same knowledge basis relevant for the workshop, a brainstorming session was before the workshop with the goal to name and explain possible
technologies in product design, visualization and manufacturing areas. Subsequently,
the requirements for the system were further specified in the subgroups fashion (first
group) and product (second group). Consequently the design solutions were conceptualized in the groups. After brainstorming, both groups presented their results to
each other, evaluated them and optimized them.
7.3.2.3 Execution of the Workshop
The presentation and introduction to the topic went according to plan. For a better
understanding, an elementary basic blueprint of a process diagram was designed for
the co-production, co-design process. The process diagram then served as a starting
point for the description of the usage context. The customers were divided into
different creativity classes in order to offer them an effective and satisfying process
experience. The participants decided that the needs of the customers in the two groups
(fashion group and product group) already differed so strongly that a subdivision into
the subgroups was necessary. The groups worked on the topic in separate rooms.
7.3.2.4 Product Designer Group
The group decided that customers should be divided into creativity classes before
the actual process begins and then go through the process differently. The customer’s
need was described as the ability to purchase a unique and customized product. The
group decided to not make a detailed profiling of the customers that would include
the different creativity classes. The stakeholder analysis in this group had therefore already been completed. Almost all activities of the co-production, co-design
process were observed by participants of the workshop together with the customers.
The participants concluded that the technologies used for the co-design process as
the most important drivers for the success of the process. In the opinion of the participants, virtual or augmented reality should be used when designing production since
these tools have the ability to support customers to imagine a product before it was
produced. In the furniture sector in particular, ordinary monitor displays are not
L. Hagedorn et al.
were taught that people can be divided into different creativity classes. As a stimulator, the participants were briefly trained in methods of Design Thinking and various
possibilities were addressed on how processes can be presented in an understandable
manner. The first part also presented the findings from the previous study.
Afterwards, the central part of the workshop began. The first activity, understanding and describing the context of use, was initially carried out by the whole group
with the help of the moderator. The goal of the process was described as follows: ‘to
create a co-production or co-design process that, with the help of consumers, has a
targeted and simple influence on the aesthetic characteristics of the product and thus
obtain a product that they enjoy using for a long time’. In order to assure that all
the participants have the same knowledge basis relevant for the workshop, a brainstorming session was before the workshop with the goal to name and explain possible
technologies in product design, visualization and manufacturing areas. Subsequently,
the requirements for the system were further specified in the subgroups fashion (first
group) and product (second group). Consequently the design solutions were conceptualized in the groups. After brainstorming, both groups presented their results to
each other, evaluated them and optimized them.
7.3.2.3 Execution of the Workshop
The presentation and introduction to the topic went according to plan. For a better
understanding, an elementary basic blueprint of a process diagram was designed for
the co-production, co-design process. The process diagram then served as a starting
point for the description of the usage context. The customers were divided into
different creativity classes in order to offer them an effective and satisfying process
experience. The participants decided that the needs of the customers in the two groups
(fashion group and product group) already differed so strongly that a subdivision into
the subgroups was necessary. The groups worked on the topic in separate rooms.
7.3.2.4 Product Designer Group
The group decided that customers should be divided into creativity classes before
the actual process begins and then go through the process differently. The customer’s
need was described as the ability to purchase a unique and customized product. The
group decided to not make a detailed profiling of the customers that would include
the different creativity classes. The stakeholder analysis in this group had therefore already been completed. Almost all activities of the co-production, co-design
process were observed by participants of the workshop together with the customers.
The participants concluded that the technologies used for the co-design process as
the most important drivers for the success of the process. In the opinion of the participants, virtual or augmented reality should be used when designing production since
these tools have the ability to support customers to imagine a product before it was
produced. In the furniture sector in particular, ordinary monitor displays are not