7 Strengthening Aesthetic Individualization in Product Design …
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sufficient to imagine how a product looks and works. Customers have problems for
example to imagine the actual sizes of the final product. However, a simple display
of the product on a monitor should be possible at the customer’s wish. It is also
important during the design process that an algorithm checks continuously when
the product is ready for production. The process should run in the background and
warn the customer at an early stage if he reaches restrictions with regard to manufacturability. In addition, a psychological profile of the customers should be drawn
up before the beginning of the survey so that they can then be divided into groups
with different creative abilities and different levels of knowledge of design processes.
Customers should then be able to design completely independently with a program,
using remote advice from a human designer or a chat- or co-design-bot. At the same
time, consumers should also be able to buy products designed by other consumers.
This way, customers could satisfy their need for a ‘unique’ design without needing
to create In addition, customers should be able to further modify existing designs
from other customers or from designers who have developed the basic bodies, so
that they can quickly and easily develop a unique and specific design. In addition
to determining a geometric shape, customers should also be able to select preferred
materials from a material library. The process should be able to function both online
and offline. It was not yet defined which technology should be used by the customers
to create their designs. The group documented the results in the form of an affinity
diagram.
7.3.2.5 Fashion Design Group
The fashion design group started by listing the relevant stakeholders in its processes.
These were the consumers, designers, editors and tailors. Characteristic for the
consumers is that they have different ideas about their clothing should look and be
and also different measurements, sizes. At the same time, they are creative in different
manners, so this is why they are looking for different products and need products for
various occasions. In the same time, consumers are often unable to correctly evaluate
themselves and indicate precisely their body measures. Even designers often evaluate differently the sizes that they produce. However, their experience and profession
helps them in making more precise evaluations of sizes and measurements. In the
design process, designers often have ideas about how to implement the production.
In addition, designers have the technical skills (regarding form, materials, colours,
etc.) necessary to create a successful piece of clothing. The activities of the cutters
are difficult to document since they vary greatly from garment to garment and it is
difficult to standardize. Only very simple sewing tasks can currently be automated.
After this phase, the group started to create a flowchart and added notes to it.
Figure 7.3 illustrates their results.
Throughout the workshop, many important findings regarding production feasibility and other systems requirements could be developed. An extension of the
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