7 Strengthening Aesthetic Individualization in Product Design …
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industry, while maintaining at the same time the advantages of mass customization.
For this purpose, a workshop was held with relevant stakeholders for the process.
The structure of the workshop was based on a model developed by the German Institute for Standardization. The DIN EN ISO 9241-210 law provides a guideline based
on which interactive systems can be designed with human-centred design principles
(Deutsches Institut f¨ ur Normung 2011). The design process is divided into four activities. First, the context for usage is described, then usage requirements are specified.
After that design solutions are developed, these solutions are tested and finally evaluated. The form of the workshop was chosen because creative solutions for a possible
individualisation process were to be found within a short period of time. The most
important people who will ultimately use the process should jointly develop solutions
and evaluate them. The fact that the users of the system come from different fields of
expertise was also intended to achieve a symbiotic creative solution finding. In addition, the form of the workshop was chosen because it is designed to draw a holistic
picture of the individualisation process. It is designed to define clear requirements
for and from the users. In addition, the entire technological and social environment
of the users is to be taken into account.
7.3.2.1 Workshop Participants
A heterogeneous group of nine participants of central importance to the process
was selected to conduct the workshop. In the previous study it was revealed that
consumers have, among other things, a high interest in a stronger individualisation
of clothing. Producing clothing is quite different from other categories of products
when it comes to the design process, marketing, manufacturing and training designers
and manufacture experts. The participants were organised in two groups: one group
had the goal to formulate strategies for developing a process to strengthen the degree
of individualization for clothing and the other group had the goal to develop a stronger
product individualization for other categories of products. At the same time this group
was briefed with the findings of the survey stating that costumers are interested in
more individualization for products in the field of furniture, means of transport,
household and electronic articles. The groups consisted of consumers belonging to
different age groups. In addition, the second group included a production engineer
and a product designer. In addition to the consumers, the first group also had a fashion
designer and a textile production engineer. The whole workshop was coordinated by
a professional moderator.
7.3.2.2 Structure of the Workshop
The workshop lasted three hours and was divided into three parts. In the first step
all participants introduced themselves and the moderator introduced the participants
to the topic. He explained the content and structure of the workshop, the research
question and the main features of Mass Customization. In addition, the participants
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industry, while maintaining at the same time the advantages of mass customization.
For this purpose, a workshop was held with relevant stakeholders for the process.
The structure of the workshop was based on a model developed by the German Institute for Standardization. The DIN EN ISO 9241-210 law provides a guideline based
on which interactive systems can be designed with human-centred design principles
(Deutsches Institut f¨ ur Normung 2011). The design process is divided into four activities. First, the context for usage is described, then usage requirements are specified.
After that design solutions are developed, these solutions are tested and finally evaluated. The form of the workshop was chosen because creative solutions for a possible
individualisation process were to be found within a short period of time. The most
important people who will ultimately use the process should jointly develop solutions
and evaluate them. The fact that the users of the system come from different fields of
expertise was also intended to achieve a symbiotic creative solution finding. In addition, the form of the workshop was chosen because it is designed to draw a holistic
picture of the individualisation process. It is designed to define clear requirements
for and from the users. In addition, the entire technological and social environment
of the users is to be taken into account.
7.3.2.1 Workshop Participants
A heterogeneous group of nine participants of central importance to the process
was selected to conduct the workshop. In the previous study it was revealed that
consumers have, among other things, a high interest in a stronger individualisation
of clothing. Producing clothing is quite different from other categories of products
when it comes to the design process, marketing, manufacturing and training designers
and manufacture experts. The participants were organised in two groups: one group
had the goal to formulate strategies for developing a process to strengthen the degree
of individualization for clothing and the other group had the goal to develop a stronger
product individualization for other categories of products. At the same time this group
was briefed with the findings of the survey stating that costumers are interested in
more individualization for products in the field of furniture, means of transport,
household and electronic articles. The groups consisted of consumers belonging to
different age groups. In addition, the second group included a production engineer
and a product designer. In addition to the consumers, the first group also had a fashion
designer and a textile production engineer. The whole workshop was coordinated by
a professional moderator.
7.3.2.2 Structure of the Workshop
The workshop lasted three hours and was divided into three parts. In the first step
all participants introduced themselves and the moderator introduced the participants
to the topic. He explained the content and structure of the workshop, the research
question and the main features of Mass Customization. In addition, the participants