576
G. Nicolino and S. R. S. Barros
Wright and Wilton (2012), that identified a great influence of the environmental
component in the concept of sustainability, especially regarding resource and waste
management. Combined with the low UnI indicators for perceived engagement of
UFF with these items, the Campus Operations category is strategic for UFF to start
a sustainability marketing plan.
It is important to highlight that UFF’s perceived low engagement to campus sustainability could be due to several reasons: for once, there could actually be an absence
of sustainability initiatives to optimize and reduce the impact of campuses activities.
It is also possible that students perceive any existing initiatives as ineffective. Another
possibility is that the steps taken by the university in this direction are not being efficiently communicated to stakeholders, who are unaware of the sustainability efforts
taken by UFF.
In any case, as the GAUSI instrument is a marketing tool, it aims improve the
sustainability image of UFF, which composed by how stakeholders perceive that
university’s sustainability efforts. Therefore, the action plan designed by the institution to improve its Brand sustainability image should include furthering the existent
sustainability initiatives, introducing new ones, but also developing a thorough communication plan to engage stakeholders in this sustainability project and make them
aware of the initiatives on campus.
Education and Research was the best evaluated category concerning UFF’s
engagement to sustainability. This represents students are aware of UFF’s ideological
alignment to sustainability and aspiration to promote sustainable development; but
they do not perceive this ideology incorporated in the institution’s management or
activities, as per the evaluation of the other categories.
3.4 Reliability
The Paraconsistent Annotated Logic with annotation of 2 values (PAL2v) is used in
this research for data analyses and, consequently, it was also applied for data reliability calculation, as proposed by Sanches et al. (2011). The PAL2v system of logical
signals offers an appropriate treatment to contradictory information, appropriate to
identifying the presence of uncertainty in a database (Da Silva Filho 2011).
The PAL2v analysis is based on calculating a Certainty Degree (D c ) and Contradiction Degree (D ct ) for the obtained data. The Certainty and Contradiction Degrees
form an ordained pair (D c ; D ct ) to be placed on the Cartesian plane. D c and D ct are
calculated by the following mathematical sentences, which are thoroughly explained
in Sanches et al. (2011) work about PAL2v:
i. D c = µ 1R − µ 2R
ii. D ct = µ 1R + µ 2R − 1
G. Nicolino and S. R. S. Barros
Wright and Wilton (2012), that identified a great influence of the environmental
component in the concept of sustainability, especially regarding resource and waste
management. Combined with the low UnI indicators for perceived engagement of
UFF with these items, the Campus Operations category is strategic for UFF to start
a sustainability marketing plan.
It is important to highlight that UFF’s perceived low engagement to campus sustainability could be due to several reasons: for once, there could actually be an absence
of sustainability initiatives to optimize and reduce the impact of campuses activities.
It is also possible that students perceive any existing initiatives as ineffective. Another
possibility is that the steps taken by the university in this direction are not being efficiently communicated to stakeholders, who are unaware of the sustainability efforts
taken by UFF.
In any case, as the GAUSI instrument is a marketing tool, it aims improve the
sustainability image of UFF, which composed by how stakeholders perceive that
university’s sustainability efforts. Therefore, the action plan designed by the institution to improve its Brand sustainability image should include furthering the existent
sustainability initiatives, introducing new ones, but also developing a thorough communication plan to engage stakeholders in this sustainability project and make them
aware of the initiatives on campus.
Education and Research was the best evaluated category concerning UFF’s
engagement to sustainability. This represents students are aware of UFF’s ideological
alignment to sustainability and aspiration to promote sustainable development; but
they do not perceive this ideology incorporated in the institution’s management or
activities, as per the evaluation of the other categories.
3.4 Reliability
The Paraconsistent Annotated Logic with annotation of 2 values (PAL2v) is used in
this research for data analyses and, consequently, it was also applied for data reliability calculation, as proposed by Sanches et al. (2011). The PAL2v system of logical
signals offers an appropriate treatment to contradictory information, appropriate to
identifying the presence of uncertainty in a database (Da Silva Filho 2011).
The PAL2v analysis is based on calculating a Certainty Degree (D c ) and Contradiction Degree (D ct ) for the obtained data. The Certainty and Contradiction Degrees
form an ordained pair (D c ; D ct ) to be placed on the Cartesian plane. D c and D ct are
calculated by the following mathematical sentences, which are thoroughly explained
in Sanches et al. (2011) work about PAL2v:
i. D c = µ 1R − µ 2R
ii. D ct = µ 1R + µ 2R − 1