204
Table 17.1 (continued)
Measure
Literature
Questionnaire item
Intentions
“Social structure, reasonable gain, and
entrepreneurship in Africa” (George et al.
2016)
I intend to start a new
coffee-honey-related business
in the next 3 years (i.e.
trading, processing)
I intend to include a new
technology to increase the
yield of my coffee/honey
productions in the next
3 years
I intend to expand the contacts
with other actors in my value
chain in the next 3 years
With my credit and savings, I
intend to enlarge my farm
with only coffee/honey
production in the next 3 years
Farmers innovation
Product
innovation
“Social connectedness in marginal rural
China: The case of farmer innovation circles
in Zhidan, north Shaanxi” (Wu and Pretty
2004)
I have improved the use of my
production practices in my
coffee/honey farm to improve
the quality of my coffee/
honey, in the past 5 years
Process
innovation
“An empirical research on farmer innovation
in agriculture industrial clusters” (Yang 2013)
I have improved my
production practices, because
other fellow farmers
suggested it to me, in the past
5 years
Process
innovation
“An empirical research on farmer innovation
in agriculture industrial clusters” (Yang 2013)
I have improved my
production practices, because
other actors in my value chain
suggested it to me, in the past
5 years
Market
innovation
“Successful market innovation” (Johne 1999) I have changed where I sell
my coffee/honey production
in the past 5 years
C. L. Barzola Iza et al.