Moreover, the integrated development of Nido GoldenStart© satisfies a clear
consumer need while contributing to the achievement of Nestlé commitments on:
(1) Inspiring people to lead healthier lives: Empower parents to foster healthy
behaviours in children (not skipping breakfast).
(2) Offering tastier and healthier choices: Launching more nutritious foods and
beverages especially for children. Increase the fibre and grains content in our
foods and beverages.
(3) Safeguarding the environment: Assess and optimize the environmental impact
of our products.
6 Conclusions
This holistic and comprehensive approach, as applied by Nestlé, delivers competitive advantage, leads to the fulfilment of public commitments at company level and
drives our contribution as member of the food industry to the attainment of the
Sustainable Development Goals. Informed decision-making takes place at the
various steps of project execution, risks and opportunities are identified, with early
warning brought up in a timely manner.
However, given the breadth of technical areas concerned and what is at stake, the
interpretation of data and insights resulting from this way of working can be
complex and raise some challenges. The deployment of support tools can only be
justified as long as they are used properly and extensively. Deciding which business
function will take up the identified actions for improvement, either Research and
Development, Operations, Markets or a combination requires alignment of objectives and priorities as well as clear allocation of resources. For a company as large
as Nestlé, it is fundamental to progress from starting the conversation and raising
awareness on integrated product development, to consistently accomplishing it.
Being proactive and understanding that what matters to consumers entails all
aspects of the product—going beyond quality and including sustainability—enriches the product development process and provides consumers with a product
they prefer.
References
1. https://www.nestle.com/asset-library/documents/library/documents/corporate_social_responsibility/
nestle-csv-full-report-2017-en.pdf. (Accessed 04.04.2018).
2. http://www.un.org/ga/search/view_doc.asp?symbol=A/RES/70/1&Lang=E. (Accessed 30.05.
2017).
3. http://www.selerant.com/eco-design/. (Accessed 30.05.2017).
4. http://www.foodinsight.org/sites/default/files/2016-Food-and-Health-Survey-Report_FINAL1.
pdf. (Accessed 30.05.2017).
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455
consumer need while contributing to the achievement of Nestlé commitments on:
(1) Inspiring people to lead healthier lives: Empower parents to foster healthy
behaviours in children (not skipping breakfast).
(2) Offering tastier and healthier choices: Launching more nutritious foods and
beverages especially for children. Increase the fibre and grains content in our
foods and beverages.
(3) Safeguarding the environment: Assess and optimize the environmental impact
of our products.
6 Conclusions
This holistic and comprehensive approach, as applied by Nestlé, delivers competitive advantage, leads to the fulfilment of public commitments at company level and
drives our contribution as member of the food industry to the attainment of the
Sustainable Development Goals. Informed decision-making takes place at the
various steps of project execution, risks and opportunities are identified, with early
warning brought up in a timely manner.
However, given the breadth of technical areas concerned and what is at stake, the
interpretation of data and insights resulting from this way of working can be
complex and raise some challenges. The deployment of support tools can only be
justified as long as they are used properly and extensively. Deciding which business
function will take up the identified actions for improvement, either Research and
Development, Operations, Markets or a combination requires alignment of objectives and priorities as well as clear allocation of resources. For a company as large
as Nestlé, it is fundamental to progress from starting the conversation and raising
awareness on integrated product development, to consistently accomplishing it.
Being proactive and understanding that what matters to consumers entails all
aspects of the product—going beyond quality and including sustainability—enriches the product development process and provides consumers with a product
they prefer.
References
1. https://www.nestle.com/asset-library/documents/library/documents/corporate_social_responsibility/
nestle-csv-full-report-2017-en.pdf. (Accessed 04.04.2018).
2. http://www.un.org/ga/search/view_doc.asp?symbol=A/RES/70/1&Lang=E. (Accessed 30.05.
2017).
3. http://www.selerant.com/eco-design/. (Accessed 30.05.2017).
4. http://www.foodinsight.org/sites/default/files/2016-Food-and-Health-Survey-Report_FINAL1.
pdf. (Accessed 30.05.2017).
Integrated Product Development at Nestlé
455