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(2), 2014:238–247.
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Existence, 27, 2014:123–146.
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,
adaptation, distribution and reproduction in any medium or format, as long as you give appropriate
credit to the original author(s) and the source, provide a link to the Creative Commons license and
indicate if changes were made.
The images or other third party material in this chapter are included in the chapter’s Creative
Commons license, unless indicated otherwise in a credit line to the material. If material is not
included in the chapter’s Creative Commons license and your intended use is not permitted by
statutory regulation or exceeds the permitted use, you will need to obtain permission directly from
the copyright holder.
Neuro-marketing Tools for Assessing the Communication …
173
Inclusion of life cycle thinking in sustainability oriented consumer’s typology — a proposed
methodology and an assessment tool, 2018, Sustainability (under submission).
22. Mcdonald S, Oates C J, Alevizou P J, Young C W, Hwang K, Individual strategies for
sustainable consumption. Journal of Marketing Management, 28 (3–4), 2012: 445–468.
23. http://www.attensee.com/method/ (accessed: 22nd May 2017).
24. http://ec.europa.eu/environment/eussd/smgp/pdf/infographic-env-info.pdf (accessed: 23rd
May 2017).
25. Eu Ecolabel logo guidelines http://ec.europa.eu/environment/ecolabel/documents/logo_
guidelines.pdf (accessed: 23rd May 2017).
26. Pradeep AK, The Buying Brain: Secrets for Selling to the Subconscious Mind, Wiley, 2010
ISBN: 978-0-470-60177-8.
27. Mauss IB, Robinson MD, Measures of emotion: A review, Cognition and Emotion, February
1, 23(2), 2009: 209–237.
28. Keshava MGN, Zaved AK, Cognitive attention behaviour detection systems using
Electroencephalograph (EEG) signals, Research Journal of Pharmacy and Technology, 7
(2), 2014:238–247.
29. Dabrowski A, What are emotions? Multicomponents theory of emotion, Analysis and
Existence, 27, 2014:123–146.
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,
adaptation, distribution and reproduction in any medium or format, as long as you give appropriate
credit to the original author(s) and the source, provide a link to the Creative Commons license and
indicate if changes were made.
The images or other third party material in this chapter are included in the chapter’s Creative
Commons license, unless indicated otherwise in a credit line to the material. If material is not
included in the chapter’s Creative Commons license and your intended use is not permitted by
statutory regulation or exceeds the permitted use, you will need to obtain permission directly from
the copyright holder.
Neuro-marketing Tools for Assessing the Communication …
173