References
1. Ottman JA, The new rules of green marketing: strategies, tools, and Inspiration for
Sustainable branding, Greenleaf Publishing, 2011.
2. Oates C, McDonald S, Alevizoua P, Hwang K, Young W, McMorland LA, Marketing
sustainability: Use of information sources and degrees of voluntary simplicity, Journal of
Marketing Communications, 14 (5), 2008: 351–365.
3. Janikowski R, Imperative for Sustainable Everyday (org. Nachhaltigkeit Als Imperativ des
Alltags). Humanities and Social Science 19 (XIX) 21 (3), 2014: 71–82.
4. Eren-Erdogmus I, Lak HS, Çiçek M, Attractive or Credible Celebrities: Who Endorses Green
Products Better?, Procedia—Social and Behavioral Sciences 235, 2016: 587–594.
5. Bhat VB, Green Marketing Begins with Green Design, Journal of Business and Industrial
Marketing (8)4, 1993: 26–31.
6. Nissinen, A., Heiskanen, E., Grönroos, J., Honkanen, A., Katajajuuri, J.-M., Kurppa, S.,
Mäkinen, T., Seppälä, J., Timonen, P., Usva, K., Virtanen, Y., Voutilainen P, Developing
LCA-based benchmarks for sustainable consumption—for and with users 2005 http://
orgprints.org/11268/1/LCA.pdf accessed: 21st May 2017.
7. Molina-Murillo SA, Smith TM, Exploring the use and impact of LCA-based information in
corporate communications, International Journal of Life Cycle Assessment, 14, 2009:184–
194.
8. Lewandowska A, Witczak J, LCA in advertising, Ecomanager, 5, 2012:44–45 (in Polish).
9. Dahlbo H, Koskela S, Pihkola H, Nors M, Federley M, Seppälä J, Comparison of different
normalised LCIA results and their feasibility in communication, International Journal of Life
Cycle Assessment, 18, 2013:850–860.
10. Geyer R, DuBuisson MA, life cycle–based framework for environmental assessments of
eco-entrepreneurship
IN:
Gary
D.
Libecap (ed.) FRONTIERS
IN
ECO-ENTREPRENEURSHIP RESEARCH (Advances in the Study of Entrepreneurship,
Innovation & Economic Growth, Volume 20) Emerald Group Publishing Limited, 2015,
pp. 53–78.
11. Klöpffer W, Heinrich AB, How to Communicate LCA Results, The International Journal of
Life Cycle Assessment, 5 (3) 2000:125.
12. Heijungs R, Ten easy lessons for good communication of LCA, The International Journal of
Life Cycle Assessment, 19 (3), 2014:473–476.
13. Koffler C, Reply to “Ten easy lessons for good communication of LCA” by Reinout Heijungs,
The International Journal of Life Cycle Assessment, 19 (4), 2014:1170–1171.
14. Two sides facts. Are “Go Green—Go Paperless” claims supported by sound and verifiable
evidence?
http://www.twosides.info/download/Understanding_generic_calculators_Life_
Cycle_Assessments_and_risks_to_corporate_reputation.pdf (accessed: 21st May 2017).
15. Framework for Responsible Environmental Marketing Communications ICC DOCUMENT N°
240-46/557—14 JANUARY 2010 Prepared by ICC Commission on Marketing and Advertising
http://www.iccwbo.org/Advocacy-Codes-and-Rules/Document-centre/2011/ICC-frameworkfor-responsible-environmental-marketing-communications-(2011)/ (accessed: 21st May 2017).
16. https://www.youtube.com/watch?v=6RNnzfUHwY8 (accessed: 21st May 2017).
17. https://www.youtube.com/watch?v=CVa4GBze3tU (accessed: 21st May 2017).
18. https://www.youtube.com/watch?v=iD-m6qBij8Q (accessed: 21st May 2017).
19. Commission Recommendation of 9 April 2013 on the use of common methods to measure
and communicate the life cycle environmental performance of products and organisations.
20. BIO Intelligence Service, Study on different options for communicating environmental
information for products. Final report prepared for the European Commission – DG
Environment, 2012.
172
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1. Ottman JA, The new rules of green marketing: strategies, tools, and Inspiration for
Sustainable branding, Greenleaf Publishing, 2011.
2. Oates C, McDonald S, Alevizoua P, Hwang K, Young W, McMorland LA, Marketing
sustainability: Use of information sources and degrees of voluntary simplicity, Journal of
Marketing Communications, 14 (5), 2008: 351–365.
3. Janikowski R, Imperative for Sustainable Everyday (org. Nachhaltigkeit Als Imperativ des
Alltags). Humanities and Social Science 19 (XIX) 21 (3), 2014: 71–82.
4. Eren-Erdogmus I, Lak HS, Çiçek M, Attractive or Credible Celebrities: Who Endorses Green
Products Better?, Procedia—Social and Behavioral Sciences 235, 2016: 587–594.
5. Bhat VB, Green Marketing Begins with Green Design, Journal of Business and Industrial
Marketing (8)4, 1993: 26–31.
6. Nissinen, A., Heiskanen, E., Grönroos, J., Honkanen, A., Katajajuuri, J.-M., Kurppa, S.,
Mäkinen, T., Seppälä, J., Timonen, P., Usva, K., Virtanen, Y., Voutilainen P, Developing
LCA-based benchmarks for sustainable consumption—for and with users 2005 http://
orgprints.org/11268/1/LCA.pdf accessed: 21st May 2017.
7. Molina-Murillo SA, Smith TM, Exploring the use and impact of LCA-based information in
corporate communications, International Journal of Life Cycle Assessment, 14, 2009:184–
194.
8. Lewandowska A, Witczak J, LCA in advertising, Ecomanager, 5, 2012:44–45 (in Polish).
9. Dahlbo H, Koskela S, Pihkola H, Nors M, Federley M, Seppälä J, Comparison of different
normalised LCIA results and their feasibility in communication, International Journal of Life
Cycle Assessment, 18, 2013:850–860.
10. Geyer R, DuBuisson MA, life cycle–based framework for environmental assessments of
eco-entrepreneurship
IN:
Gary
D.
Libecap (ed.) FRONTIERS
IN
ECO-ENTREPRENEURSHIP RESEARCH (Advances in the Study of Entrepreneurship,
Innovation & Economic Growth, Volume 20) Emerald Group Publishing Limited, 2015,
pp. 53–78.
11. Klöpffer W, Heinrich AB, How to Communicate LCA Results, The International Journal of
Life Cycle Assessment, 5 (3) 2000:125.
12. Heijungs R, Ten easy lessons for good communication of LCA, The International Journal of
Life Cycle Assessment, 19 (3), 2014:473–476.
13. Koffler C, Reply to “Ten easy lessons for good communication of LCA” by Reinout Heijungs,
The International Journal of Life Cycle Assessment, 19 (4), 2014:1170–1171.
14. Two sides facts. Are “Go Green—Go Paperless” claims supported by sound and verifiable
evidence?
http://www.twosides.info/download/Understanding_generic_calculators_Life_
Cycle_Assessments_and_risks_to_corporate_reputation.pdf (accessed: 21st May 2017).
15. Framework for Responsible Environmental Marketing Communications ICC DOCUMENT N°
240-46/557—14 JANUARY 2010 Prepared by ICC Commission on Marketing and Advertising
http://www.iccwbo.org/Advocacy-Codes-and-Rules/Document-centre/2011/ICC-frameworkfor-responsible-environmental-marketing-communications-(2011)/ (accessed: 21st May 2017).
16. https://www.youtube.com/watch?v=6RNnzfUHwY8 (accessed: 21st May 2017).
17. https://www.youtube.com/watch?v=CVa4GBze3tU (accessed: 21st May 2017).
18. https://www.youtube.com/watch?v=iD-m6qBij8Q (accessed: 21st May 2017).
19. Commission Recommendation of 9 April 2013 on the use of common methods to measure
and communicate the life cycle environmental performance of products and organisations.
20. BIO Intelligence Service, Study on different options for communicating environmental
information for products. Final report prepared for the European Commission – DG
Environment, 2012.
172
A. Lewandowska et al.