includes six AOIs named: an “ecolabel logo” (1), “better for environment” (2),
“criteria left” (3), “criteria right” (4), “better for you” (5) and a “white space” as a
remaining area (6). Figure 4 presents seven AOIs: a “dark blue label” (1), and the
six AOIs previously cited. For each AOI the following information is listed: a
sequence (an order of gaze hits into the AOIs), an entry time (average duration from
start of the trial to the first hit on an AOI), a dwell time (all fixations and saccades
within an AOI for all selected participants), a hit ratio (how many participants out of
1
2
3
4
5
6
Fig. 3 An example of eye-tracking statistics for the EU ecolabel
1
2
3
7
4
5
6
Fig. 4 An example of eye-tracking statistics for the eco-labelled product
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“criteria left” (3), “criteria right” (4), “better for you” (5) and a “white space” as a
remaining area (6). Figure 4 presents seven AOIs: a “dark blue label” (1), and the
six AOIs previously cited. For each AOI the following information is listed: a
sequence (an order of gaze hits into the AOIs), an entry time (average duration from
start of the trial to the first hit on an AOI), a dwell time (all fixations and saccades
within an AOI for all selected participants), a hit ratio (how many participants out of
1
2
3
4
5
6
Fig. 3 An example of eye-tracking statistics for the EU ecolabel
1
2
3
7
4
5
6
Fig. 4 An example of eye-tracking statistics for the eco-labelled product
170
A. Lewandowska et al.