Figures 3 and 4 illustrate an example of the results which are expected from the
project. Both show the eye-tracking statistics related to the EU ecolabel: displayed
solely (Fig. 3) and with a product (Fig. 4). In both cases the perception area has
been divided into predefined areas called “Areas Of Interest” (AOIs). Figure 3
Fig. 1 The assumptions regarding environmental labels as emotional stimuli (draft version of PEF
label as an example)
Fig. 2 The initiation of mental processes as a result of exposure to ecolabels or environmental
information included in the ads
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