Gomes, Iivari, Ahokangas, Isotalo, Sahlin, and Melén
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5.5 Business Model Options in 5G Cyber Security
In the previous part of this chapter, we presented the concept of business models and
the 4C layers (connectivity, content, context, and commerce) of business models for the
ICT industry. In this section, we use this approach in combination with the four scenarios
built. In order to identify different business model options, we create a 4×4 matrix with
the 4C layers on one side and the four security provisioning scenarios on the other. We
realize that for each scenario there could be possible business models in multiple layers
of 4C. However, we also comprehend that in reality there will be some layers of 4C,
which will not be covered in every scenario.
Figure 5.7 depicts our identification of the different business opportunities and business model options for cyber security in 5G. According to our analysis, the dark boxes
in Figure 5.7 present the key business opportunities. Additionally, we have identified
further business models for each security driver.
From the network infrastructure point of view, we observe that the most relevant
business opportunities will arise for mobile network operators (MNOs), network
infrastructure vendors (NIVs) and other carriers offering secure 5G connectivity in the
connectivity layer. In doing so, we also see different technologies at play in the future‐like
network slicing, software‐defined mobile networking, network functions virtualization,
etc., where additional security features could generate new revenues. Furthermore, for
infrastructure‐driven security, there could be new business opportunities created by
offering secure connectivity using mobile/moveable infrastructure for mass events such
as special sports events, fairs, outdoor concerts, etc.
In the case of platform‐driven security, key business opportunities will arise from
securing content on digital platforms. Business models that could monetize in this area
4 C
B u s in e s s M o d e ls
S e c u r it y
P r o v is io n in g
Commerce
Context
Content
Big data
analytics
PMSE: value
added locationspecific secure
services
Secure IoT
platform
Mobile/ moveable
infrastructures for
mass events
Connectivity
Infrastructuredriven security
5G connectivity
security: MNOs,
NIVs, Carriers
Platformdriven security
Locationdriven security
Devicedriven security
Secure Vehicle to
Vehicle mesh
networks
Content security on
platforms: VPN,
Uber etc.
D2D secure calls,
messages, data
transmission
Location specific
proprietary secure
content
Secure devices
for contextial
purposes, e.g.
military, classified
sites
Indoor location
owners: for providing
secure access.
hospital, factories etc.
Secure devices
for commercial
purposes, other
encryption
softwares
Figure 5.7 The business model options for cyber security in 5G.
112
5.5 Business Model Options in 5G Cyber Security
In the previous part of this chapter, we presented the concept of business models and
the 4C layers (connectivity, content, context, and commerce) of business models for the
ICT industry. In this section, we use this approach in combination with the four scenarios
built. In order to identify different business model options, we create a 4×4 matrix with
the 4C layers on one side and the four security provisioning scenarios on the other. We
realize that for each scenario there could be possible business models in multiple layers
of 4C. However, we also comprehend that in reality there will be some layers of 4C,
which will not be covered in every scenario.
Figure 5.7 depicts our identification of the different business opportunities and business model options for cyber security in 5G. According to our analysis, the dark boxes
in Figure 5.7 present the key business opportunities. Additionally, we have identified
further business models for each security driver.
From the network infrastructure point of view, we observe that the most relevant
business opportunities will arise for mobile network operators (MNOs), network
infrastructure vendors (NIVs) and other carriers offering secure 5G connectivity in the
connectivity layer. In doing so, we also see different technologies at play in the future‐like
network slicing, software‐defined mobile networking, network functions virtualization,
etc., where additional security features could generate new revenues. Furthermore, for
infrastructure‐driven security, there could be new business opportunities created by
offering secure connectivity using mobile/moveable infrastructure for mass events such
as special sports events, fairs, outdoor concerts, etc.
In the case of platform‐driven security, key business opportunities will arise from
securing content on digital platforms. Business models that could monetize in this area
4 C
B u s in e s s M o d e ls
S e c u r it y
P r o v is io n in g
Commerce
Context
Content
Big data
analytics
PMSE: value
added locationspecific secure
services
Secure IoT
platform
Mobile/ moveable
infrastructures for
mass events
Connectivity
Infrastructuredriven security
5G connectivity
security: MNOs,
NIVs, Carriers
Platformdriven security
Locationdriven security
Devicedriven security
Secure Vehicle to
Vehicle mesh
networks
Content security on
platforms: VPN,
Uber etc.
D2D secure calls,
messages, data
transmission
Location specific
proprietary secure
content
Secure devices
for contextial
purposes, e.g.
military, classified
sites
Indoor location
owners: for providing
secure access.
hospital, factories etc.
Secure devices
for commercial
purposes, other
encryption
softwares
Figure 5.7 The business model options for cyber security in 5G.