and become a guide and complete information about the existence of brand activation. By using
information communication strategies and brand activation persuasion in the form of booth experience, where visitors can feel and get information about Curug Putri, visitors have the opportunity
to get free merchandise. The booth experience is made with three sides like a pop-up.
Share
The entry requirement to the booth is that visitors share their experiences on social media with the
#BuperBuangBaper hashtag. Twibbon will be used when the target audience shares their activities
at the booth and when visiting the Palutungan Curug Putri Campground.
4 CONCLUSION
The main advertising message is very important in determining what will be communicated to the
target audience, so that the target audience can understand and accept the message well and the
decision to purchase or use the product can be highly considered. Aside from a good message,
visual media strategies also determine the message to be communicated effectively. Both of these
are obtained from determining the right creative strategy so that promotion can be done effectively.
This will affect the main goal of increasing the number of visitors to come to the Curug Putri
Campground so that the region’s economy can be lifted up and indirectly help solve the nation’s
problems related to poverty.
ACKNOWLEDGMENT
Thank you to all parties who provided the data and thank you to the previous researchers. Thank
you to PPM Telkom University for providing internal funding for this research.
REFERENCES
Arsyad, Azhar. 2002. Media Pembelajaran, edisi 1. Jakarta: PT. Raja Grafindo Persada.
Belch, George E. and Michal, A. 2009. Advertising and Promotion: An Integrated Marketing Communication
Perspective, 8th edition. New York: Pearson Education.
Chaer. 1994. Linguistik Umum. Jakarta: Rineka Cipta
Kotler, Philip and Armstrong, Garry. 2008. Prinsip-prinsip Pemasaran, Jilid 1, Erlangga, Jakarta
Lia Anggraini, S. and Nathalia, Kirana. 2018. Desain Komunikasi Visual; Dasar- dasar Panduan Untuk
Pemula. Bandung: Penerbit Nuasa.
Moleong, Lexy J. 2005. Metodologi penelitian kualitatif, Bandung: Remaja Rosdakarya
Monle lee dan Carla Johnson. 2011. Prinsip-prinsip Pokok Periklanan dalam Persfektif Global. Kencana
Prenada Media Group.
Moriarty, Sandra, Nancy Mitchell, Wells, William D. 2011. Advertising Edisi 8. Jakarta: Kencana Prenada
Media Group.
Morissan. 2010. Periklanan komunikasi pemasaran terpadu, Jakarta: Penerbit Kencana
Nurbani, S. and NandaAyu R. Dewi. 2019. Designing Verbal MessageAnd Visual Media Of Quick Chicken. 6th
Bandung Creative Movement 2019, Bandung, Indonesia, October 2019. Telkom University, pp. 446–450.
Sugiyama, Kotaro and Andre, Tim. 2011. The Dentsu Way. New York: McGraw-Hill.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
39
information communication strategies and brand activation persuasion in the form of booth experience, where visitors can feel and get information about Curug Putri, visitors have the opportunity
to get free merchandise. The booth experience is made with three sides like a pop-up.
Share
The entry requirement to the booth is that visitors share their experiences on social media with the
#BuperBuangBaper hashtag. Twibbon will be used when the target audience shares their activities
at the booth and when visiting the Palutungan Curug Putri Campground.
4 CONCLUSION
The main advertising message is very important in determining what will be communicated to the
target audience, so that the target audience can understand and accept the message well and the
decision to purchase or use the product can be highly considered. Aside from a good message,
visual media strategies also determine the message to be communicated effectively. Both of these
are obtained from determining the right creative strategy so that promotion can be done effectively.
This will affect the main goal of increasing the number of visitors to come to the Curug Putri
Campground so that the region’s economy can be lifted up and indirectly help solve the nation’s
problems related to poverty.
ACKNOWLEDGMENT
Thank you to all parties who provided the data and thank you to the previous researchers. Thank
you to PPM Telkom University for providing internal funding for this research.
REFERENCES
Arsyad, Azhar. 2002. Media Pembelajaran, edisi 1. Jakarta: PT. Raja Grafindo Persada.
Belch, George E. and Michal, A. 2009. Advertising and Promotion: An Integrated Marketing Communication
Perspective, 8th edition. New York: Pearson Education.
Chaer. 1994. Linguistik Umum. Jakarta: Rineka Cipta
Kotler, Philip and Armstrong, Garry. 2008. Prinsip-prinsip Pemasaran, Jilid 1, Erlangga, Jakarta
Lia Anggraini, S. and Nathalia, Kirana. 2018. Desain Komunikasi Visual; Dasar- dasar Panduan Untuk
Pemula. Bandung: Penerbit Nuasa.
Moleong, Lexy J. 2005. Metodologi penelitian kualitatif, Bandung: Remaja Rosdakarya
Monle lee dan Carla Johnson. 2011. Prinsip-prinsip Pokok Periklanan dalam Persfektif Global. Kencana
Prenada Media Group.
Moriarty, Sandra, Nancy Mitchell, Wells, William D. 2011. Advertising Edisi 8. Jakarta: Kencana Prenada
Media Group.
Morissan. 2010. Periklanan komunikasi pemasaran terpadu, Jakarta: Penerbit Kencana
Nurbani, S. and NandaAyu R. Dewi. 2019. Designing Verbal MessageAnd Visual Media Of Quick Chicken. 6th
Bandung Creative Movement 2019, Bandung, Indonesia, October 2019. Telkom University, pp. 446–450.
Sugiyama, Kotaro and Andre, Tim. 2011. The Dentsu Way. New York: McGraw-Hill.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
39