Table: AISAS
Attention
Interest
Ambient Media
Treasure Instastory Ads
Video, Digital, and
printed Poster
Banner
Search
Action
Share
Instagram
Booth
Twibbon
Source: Authors’ Documentation
orange-yellow color matches the sun. So, it is expected that the colors bring the impression of
comfort and strength.
3.2.4 Design results
Attention
Ambient media is able to give a deep massage to the target audience by providing a direct experience
so that the target audience can immediately feel the truth. The choice of location of the elevator at
the shopping center is the result of a survey of places often passed on by the target audience.
Interest
At the stage of interest, it uses information communication and persuasion strategies that are
packaged with a video. Videos will be placed in the media using YouTube and Instagram. For
YouTube videos containing Instagram address information the target audience can be directed
to Instagram. Through the Instagram swipe up features, digital posters on Instagram ads that
containing booth information can directing the information to Instagram feed. The banner that will
be installed at the mall is also installed on the side of the road which contains information about
the booth.
Search
The search stage uses information communication and persuasion strategies. Instagram content
introduces the background, myths, facilities, and figures of workers who are tired of their activities
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