Table 1. Comparison Result between 2 Comics
Comic Design
Title
Positive
Negative
Digital comic
about eating
manner
*
Good response from the
audience, effective
learning value, and is
considered suitable for
publication by media
experts
Using blogs for
publication
Tanggap:
waspada
gempa bumi
†
Comprehensive disaster
mitigation theory and
published on Webtoon
Using posters and
advertisements on one
social media only and
the narratives are very
theoretical
∗ by Muti’atul Mawaddah in 2016
† by Putra Arif Prasetyo in 2019
changed different mediums from time to time, with portable gadgets such as smartphones, tablets,
and laptops becoming daily necessities over the last ten years. In this matter, comics have evolved
into digital formats for better use. Digital comics were published online and have been accepted
worldwide, especially in Asia (Aditya &Apsari 2019). To make comics a campaign media, it
is obligatory to be able to influence public behavior over a broad scope in a limited time by
communication activities and media to have non-commercial benefits for society (Atkin 1989).
A comparison of similar media and themes is used in the analysis. In this case, two comics have
been chosen to obtain accurate data, and the results of the analysis are shown in Table 1.
Table 1 shows how to design a better comic referring to the latest trends and community target.
To deliver messages about food waste, the digital comic has to be accessed on the internet so it is
easier to share on various social platforms. The comic with a lot of theory might bore the teenagers,
and the comic is expected to be entertaining but still informative.
To collect data, the author distributed questionnaires to adolescents aged 12–18 and received 101
responses, and interviewed the food waste campaign Piring Bersih founder. In the questionnaire
results, 66% of teen respondents said they often left their food, and the rest stated that they are not
used to leaving food unfinished. The majority of the reasons expressed were because they were
too full, followed by reasons such as the taste of the food, not liking a particular part of the food,
they got spoiled food, or they lost the mood to eat. Furthermore, in an interview with Faulina Diani
Safira as (Clean Plate) campaign founder, she explained what adolescents can do to help Indonesia
avoid food waste: (1) know their food portion, (2) encourage a proper eating schedule, and (3)
share what to do when they eat outside.
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