Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution –
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Trend genre mobile app content on Sundanese Folklore
D. Hidayat, R.T. Afif
Telkom University, Bandung, Indonesia
A.B.M. Desa
Universiti Sains Malaysia, Penang, Malaysia
ABSTRACT: Trends in the development of car applications continue to develop along with
technological developments. This study explains a trend in the development of mobile applications
within the genre of Sundanese cultural folklore. Folklore is folk art that can be in the form of songs,
music, legendary stories, or humorous stories that are passed on orally rather than written down. The
research method used is a qualitative method of content analysis that emphasizes content analysis
about the development trends of the Sundanese folklore genre. It can be concluded that Sundanese
folklore is a culture that is conservative, and technology that is innovative can be integrated with
it in mobile applications. The form of application can be as a game or an education app. As the
current trend shows us that the majority of people have and use smartphones in their daily lives,
there is an opportunity to introduce and develop Sundanese folklore into technology.
Keywords: applications, folklore, mobile, sunda
1 INTRODUCTION
Generally, people know of folklore usually only in story form. Folklore is defined as regional
folklore which can provide life lessons therein. However, folklore is more than just a story but has
broad meaning such as folk art. Sundanese folklore culture especially has an important position
and role as an ambassador of Sundanese culture in the form of folk literature. Folklore can be
interpreted as literature in the form of unwritten stories that spread around society from word of
mouth. The term folklore can be broken down into two words: “folk” which has a collective meaning
and “lore” which means a collective and cultrual tradition that is handed down (Danandjaja 2007).
Folklore is the body of expressive culture, including tales, music, dance, legends, oral history,
proverbs, jokes, popular beliefs, customs, and so on within a particular culture, subculture, or
group. It is also the set of practices through which those expressive genres are shared (Supendi
2008). From the description above, it can be concluded that folklore has a broad scope covering
many aspects of cultural expression such as dance, music, humorous stories and legends, lalaguan,
or kakawihan barudak.
The industrialization of technology is providing a lot of innovations which greatly affect all of
society. There is an increasing number of smartphone users because this technology provides a
lot of convenience. One product of this technological innovation is a mobile application. Mobile
applications are software that run on mobile devices such as smartphones or tablets. A mobile
application is also known as an application that can be downloaded and has certain functions that
increase the functionality of the mobile device itself (Irsan 2020).
These mobile applications can make for an interesting educational method when the values of
Sundanese folklore culture are conveyed through it in the form of games, animation, and other digital
products. It can be interpreted as preserving the existence of Sundanese culture with technology
intermediaries. For example, a mobile game application can be categorized as an educational
DOI 10.1201/9781003193241-65
351
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Trend genre mobile app content on Sundanese Folklore
D. Hidayat, R.T. Afif
Telkom University, Bandung, Indonesia
A.B.M. Desa
Universiti Sains Malaysia, Penang, Malaysia
ABSTRACT: Trends in the development of car applications continue to develop along with
technological developments. This study explains a trend in the development of mobile applications
within the genre of Sundanese cultural folklore. Folklore is folk art that can be in the form of songs,
music, legendary stories, or humorous stories that are passed on orally rather than written down. The
research method used is a qualitative method of content analysis that emphasizes content analysis
about the development trends of the Sundanese folklore genre. It can be concluded that Sundanese
folklore is a culture that is conservative, and technology that is innovative can be integrated with
it in mobile applications. The form of application can be as a game or an education app. As the
current trend shows us that the majority of people have and use smartphones in their daily lives,
there is an opportunity to introduce and develop Sundanese folklore into technology.
Keywords: applications, folklore, mobile, sunda
1 INTRODUCTION
Generally, people know of folklore usually only in story form. Folklore is defined as regional
folklore which can provide life lessons therein. However, folklore is more than just a story but has
broad meaning such as folk art. Sundanese folklore culture especially has an important position
and role as an ambassador of Sundanese culture in the form of folk literature. Folklore can be
interpreted as literature in the form of unwritten stories that spread around society from word of
mouth. The term folklore can be broken down into two words: “folk” which has a collective meaning
and “lore” which means a collective and cultrual tradition that is handed down (Danandjaja 2007).
Folklore is the body of expressive culture, including tales, music, dance, legends, oral history,
proverbs, jokes, popular beliefs, customs, and so on within a particular culture, subculture, or
group. It is also the set of practices through which those expressive genres are shared (Supendi
2008). From the description above, it can be concluded that folklore has a broad scope covering
many aspects of cultural expression such as dance, music, humorous stories and legends, lalaguan,
or kakawihan barudak.
The industrialization of technology is providing a lot of innovations which greatly affect all of
society. There is an increasing number of smartphone users because this technology provides a
lot of convenience. One product of this technological innovation is a mobile application. Mobile
applications are software that run on mobile devices such as smartphones or tablets. A mobile
application is also known as an application that can be downloaded and has certain functions that
increase the functionality of the mobile device itself (Irsan 2020).
These mobile applications can make for an interesting educational method when the values of
Sundanese folklore culture are conveyed through it in the form of games, animation, and other digital
products. It can be interpreted as preserving the existence of Sundanese culture with technology
intermediaries. For example, a mobile game application can be categorized as an educational
DOI 10.1201/9781003193241-65
351