scenes at 19.9%, and Wisma 46 scenes at 7.6%. Therefore, this research will be divided into three
parts, First, the school which consists of the school gate scene and classroom atmosphere. Second,
Bali, which consists of a statue sculpture scene, a scene of offerings, and a kite festival scene.
Third, Jakarta, which consists of the Bundaran HI, bus stop, and Wisma 46 scenes. After that, each
of these parts will be analyzed more deeply based on the location, architecture, and supporting
properties because based on the results of the questionnaire, 59.8% stated that the architecture of
these animated advertisements had a majorly contributed to representing Indonesian culture.
3.1 School
a. Location Settings
The ad begins with a frame that shows the location setting of a school by displaying two
different school gates side by side. In image (1), the background is seen in the form of
buildings and gates of Bintang Pratama and Ganesha Denpasar High Schools. The gate as
the “face” of a building is used as a sign of place identity (Pattymahu 2016), supported by
the placement of scenes in the first frame. In one frame, there are two gate facades with
two different identities. On the left side, the gate structure is commonly found in schools in
Indonesia. On the right side of the frame, local identity is more focused on Balinese culture,
which can be seen from the variety of decorations and archways. In picture (2), the building
background is visible and there are windows, curtains, and poster frames. This shows that the
background of this frame is in the form of classrooms of Bintang Pratama High School and
Denpasar Ganesha High School. This frame shows that at the beginning of the ad the chosen
location setting has been explained in this animated advertisement, which shows that modern
urban locations are represented through the Bintang Pratama High School. From success
comes growth, which is in line with urban conditions that are moving toward modernization.
In addition, locations that represent regions can be seen throughout the dominant Ganesha
Denpasar High School that use brown as a symbol of simplicity, classics, and tradition.
Besides the frames that are displayed in parallel, it also represents that the frame intends to
compare two different locations with the same time or condition.
3.2 Bali
a. Location Settings
The next frame shows the location setting of Bali which represents Ayu’s residence. The
Dvarapala statue, flower offerings, and the Balinese kite festival characterize the unique
atmosphere of the island of Bali. If analyzed further, Bali Island is the choice of setting of
this animated ad location because it represents the regional lifestyle in Indonesia which is
still calm and beautiful. This is because Bali, despite being a tourist destination visited by
tourists from abroad, can still maintain its local culture so that it becomes a special attraction
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parts, First, the school which consists of the school gate scene and classroom atmosphere. Second,
Bali, which consists of a statue sculpture scene, a scene of offerings, and a kite festival scene.
Third, Jakarta, which consists of the Bundaran HI, bus stop, and Wisma 46 scenes. After that, each
of these parts will be analyzed more deeply based on the location, architecture, and supporting
properties because based on the results of the questionnaire, 59.8% stated that the architecture of
these animated advertisements had a majorly contributed to representing Indonesian culture.
3.1 School
a. Location Settings
The ad begins with a frame that shows the location setting of a school by displaying two
different school gates side by side. In image (1), the background is seen in the form of
buildings and gates of Bintang Pratama and Ganesha Denpasar High Schools. The gate as
the “face” of a building is used as a sign of place identity (Pattymahu 2016), supported by
the placement of scenes in the first frame. In one frame, there are two gate facades with
two different identities. On the left side, the gate structure is commonly found in schools in
Indonesia. On the right side of the frame, local identity is more focused on Balinese culture,
which can be seen from the variety of decorations and archways. In picture (2), the building
background is visible and there are windows, curtains, and poster frames. This shows that the
background of this frame is in the form of classrooms of Bintang Pratama High School and
Denpasar Ganesha High School. This frame shows that at the beginning of the ad the chosen
location setting has been explained in this animated advertisement, which shows that modern
urban locations are represented through the Bintang Pratama High School. From success
comes growth, which is in line with urban conditions that are moving toward modernization.
In addition, locations that represent regions can be seen throughout the dominant Ganesha
Denpasar High School that use brown as a symbol of simplicity, classics, and tradition.
Besides the frames that are displayed in parallel, it also represents that the frame intends to
compare two different locations with the same time or condition.
3.2 Bali
a. Location Settings
The next frame shows the location setting of Bali which represents Ayu’s residence. The
Dvarapala statue, flower offerings, and the Balinese kite festival characterize the unique
atmosphere of the island of Bali. If analyzed further, Bali Island is the choice of setting of
this animated ad location because it represents the regional lifestyle in Indonesia which is
still calm and beautiful. This is because Bali, despite being a tourist destination visited by
tourists from abroad, can still maintain its local culture so that it becomes a special attraction
338