interviews, motion graphics with simple and informative concepts are suitable for young parents
to obtain information and knowledge about children’s health, as well as how to do the proper first
aid effectively.
The illustration reference that will be used is a simple line art illustration style with shades of
peach and yellow, adjusted to the colors of femininity. Flower-themed graphics will also be used
in this video to raise the female-oriented character. The character used in this motion graphic is a
young woman, to represent young parents. This character will present information in an interesting
way in a short time.
3.1 The message
The message expected to convey in this work is information about the types of diseases that are
often hit children and how to do the right first aid. The main goal is to keep the child safe with the
right help.
3.2 Creative concept
Based on the data that has been obtained, the main viewers of this motion graphic are women, so
the creative concept exhibits femininity, calmness, and intelligence, to convey the impression of a
flexible, gentle, and intelligent woman.
3.3 Visual concept
The visual concept that was used in this motion graphic will be divided into soft nuances of
typography, with a yellow and peach color palette. Graphic elements such as red and yellow
flowers, and character designs that feature figures, that have been described in creative concepts,
also used.
3.4 Media concept
These motion graphic viewers are parents who have toddlers. According to the data already obtained,
parents often use the internet as a source of information. Therefore, the media that were used to
spread the motion design was a platform on the internet that is often seen by these parents, especially
Instagram and YouTube.
3.5 Final art work (artwork)
The main typography used for the title has a dynamic character and is shaped like handwriting, to
strengthen the impression of womanhood, and to be more familiar to first-time viewers.
Figure 1. Typography in title design.
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to obtain information and knowledge about children’s health, as well as how to do the proper first
aid effectively.
The illustration reference that will be used is a simple line art illustration style with shades of
peach and yellow, adjusted to the colors of femininity. Flower-themed graphics will also be used
in this video to raise the female-oriented character. The character used in this motion graphic is a
young woman, to represent young parents. This character will present information in an interesting
way in a short time.
3.1 The message
The message expected to convey in this work is information about the types of diseases that are
often hit children and how to do the right first aid. The main goal is to keep the child safe with the
right help.
3.2 Creative concept
Based on the data that has been obtained, the main viewers of this motion graphic are women, so
the creative concept exhibits femininity, calmness, and intelligence, to convey the impression of a
flexible, gentle, and intelligent woman.
3.3 Visual concept
The visual concept that was used in this motion graphic will be divided into soft nuances of
typography, with a yellow and peach color palette. Graphic elements such as red and yellow
flowers, and character designs that feature figures, that have been described in creative concepts,
also used.
3.4 Media concept
These motion graphic viewers are parents who have toddlers. According to the data already obtained,
parents often use the internet as a source of information. Therefore, the media that were used to
spread the motion design was a platform on the internet that is often seen by these parents, especially
Instagram and YouTube.
3.5 Final art work (artwork)
The main typography used for the title has a dynamic character and is shaped like handwriting, to
strengthen the impression of womanhood, and to be more familiar to first-time viewers.
Figure 1. Typography in title design.
275