2.1 Literature review
According to Nazir in Miranti et al. (2017), a literature study is not done just to look for secondary
data to support the research, but also to understand how far the relevant knowledge we have goes
and conclude what further is needed. In a multimedia context, Lancien in Surasmi (2016) said that
multimedia in this era refers to the incorporation and integration of media, such as text, animation,
graphics, sound, and video into a computer system. The illustrations used in multimedia can
communicate messages in a better way.
In a similar opinion, Whardani argues that motion graphics are graphs that use video or animation
to create the illusion of movement or transformation. Motion graphics can help simplify messages
from content carried out by databases by using interesting ways to present information (Miranti et
al. 2017). For this reason, according to Miarso, it is important to create well-designed and attractive
visual media to stimulate internal dialogue in students, in other words, communication between
students and the media or between students and message sources. For example, the instructor is
said to be successful if there is an improvement in the student (Agustina 2015).
One of the most popular and easy-to-understand media across generations is animation because
it is one of the most interesting forms of illustrative representation that illustrates the movement
of an object. Animation in the learning process can help raise the effectiveness and efficiency of
the learning process and boost study results. Besides that, it can also raise a student’s desire and
motivation to keep up with the learning process (Sukiyasa & Sukoco 2013).
In the context of the learning process, Dale said that when someone studies, the results obtained
by firsthand experience are concrete. They are as real as things that happened in someone’s environment, replicas of something, and verbal symbols (abstract). Getting up to the top of the cone,
the media of message delivery is becoming more abstract. The learning process and teaching interaction doesn’t need first-hand experience anymore; they can start from the type of experience that
is most appropriate with the student’s skills and depends on the learning situation (Sari 2019).
2.2 Interview and observation
Interviews were performed with medical experts and motion graphic designers. It aimed to get
insights and explanations from the experts. According to the experts’ interviews, parents need to
learn about first aid information for young children because they are their children’s first guardians.
Experts have explained the kind of illnesses that are more likely to happen to children and how
to give them first aid for each illness. The next step was observations done in the hospital to get
information about the effective steps to treat those diseases.
2.3 Matrix analysis
Matrix analysis was made to measure and find the best elements from comparing several references,
because according to Rohidi 2011 in Miranti et al. 2017, matrix analysis is the best tool for managing
information or analyzing objects. Matrix analysis is a column and row which is shown in two
different dimensions, a concept or data reference to identify the data’s similarities and differences
in that research (Miranti et al. 2017). In this study, two motion graphics videos were compared
in terms of duration, final resolution, color nuances, movement patterns, voice-over, information
displayed, and effects used. Then, the right elements were taken to be displayed for the target
audience who are young parents that are active in social media. These elements were then used as
the main reference in making motion graphics, with the theme of first aid for children.
3 RESULT AND DISCUSSION
Visual media can help us in the learning process. One such medium is motion graphics that can be
used to present information in an interesting way for a short time. According to observations and
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According to Nazir in Miranti et al. (2017), a literature study is not done just to look for secondary
data to support the research, but also to understand how far the relevant knowledge we have goes
and conclude what further is needed. In a multimedia context, Lancien in Surasmi (2016) said that
multimedia in this era refers to the incorporation and integration of media, such as text, animation,
graphics, sound, and video into a computer system. The illustrations used in multimedia can
communicate messages in a better way.
In a similar opinion, Whardani argues that motion graphics are graphs that use video or animation
to create the illusion of movement or transformation. Motion graphics can help simplify messages
from content carried out by databases by using interesting ways to present information (Miranti et
al. 2017). For this reason, according to Miarso, it is important to create well-designed and attractive
visual media to stimulate internal dialogue in students, in other words, communication between
students and the media or between students and message sources. For example, the instructor is
said to be successful if there is an improvement in the student (Agustina 2015).
One of the most popular and easy-to-understand media across generations is animation because
it is one of the most interesting forms of illustrative representation that illustrates the movement
of an object. Animation in the learning process can help raise the effectiveness and efficiency of
the learning process and boost study results. Besides that, it can also raise a student’s desire and
motivation to keep up with the learning process (Sukiyasa & Sukoco 2013).
In the context of the learning process, Dale said that when someone studies, the results obtained
by firsthand experience are concrete. They are as real as things that happened in someone’s environment, replicas of something, and verbal symbols (abstract). Getting up to the top of the cone,
the media of message delivery is becoming more abstract. The learning process and teaching interaction doesn’t need first-hand experience anymore; they can start from the type of experience that
is most appropriate with the student’s skills and depends on the learning situation (Sari 2019).
2.2 Interview and observation
Interviews were performed with medical experts and motion graphic designers. It aimed to get
insights and explanations from the experts. According to the experts’ interviews, parents need to
learn about first aid information for young children because they are their children’s first guardians.
Experts have explained the kind of illnesses that are more likely to happen to children and how
to give them first aid for each illness. The next step was observations done in the hospital to get
information about the effective steps to treat those diseases.
2.3 Matrix analysis
Matrix analysis was made to measure and find the best elements from comparing several references,
because according to Rohidi 2011 in Miranti et al. 2017, matrix analysis is the best tool for managing
information or analyzing objects. Matrix analysis is a column and row which is shown in two
different dimensions, a concept or data reference to identify the data’s similarities and differences
in that research (Miranti et al. 2017). In this study, two motion graphics videos were compared
in terms of duration, final resolution, color nuances, movement patterns, voice-over, information
displayed, and effects used. Then, the right elements were taken to be displayed for the target
audience who are young parents that are active in social media. These elements were then used as
the main reference in making motion graphics, with the theme of first aid for children.
3 RESULT AND DISCUSSION
Visual media can help us in the learning process. One such medium is motion graphics that can be
used to present information in an interesting way for a short time. According to observations and
274