Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution –
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Art framework for the industrial revolution 4.0
M. Mokhtar
Universiti Teknologi MARA, UiTM, Selangor, Malaysia
ABSTRACT: The Industrial Revolution 4.0 (IR 4.0) had an impact on the form of art production
and the art industry itself, eventually having huge implications for all of society and all aspects of
life, including economy, education, and politics. The arts community needs to be aware and view the
very broad framework of inter-art relationships and how IR 4.0 took place so that the production
of the work is more relevant, up-to-date, and progressive. Several documents were reviewed to
identify the dynamic framework of art within the IR 4.0. Art framework related to the IR 4.0 is
detailed with components of the artist as co-creator, hybrid types of production, and attributes of a
super smart society. Several key points should be referenced by humans so that they can be further
prepared, better equipped, and more realistic for society 5.0.
Keywords: art framework, Industrial Revolution 4.0, society 5.0
1 INTRODUCTION
Among the factors of art development are international technology, the dynamics of artforms, and
the art community itself. I-Suke (2020) reported that more than 15,000 visitors visited the Leonardo
da Vinci exhibit at the National Art Gallery, Kuala Lumpur even though the work exhibited was
just a reprint. Regardless, the advanced digital technology managed to captivate the audience and
satisfy Malaysians who have only been able to see such artwork in books and movies. However,
there are still some constraints in the art development.
In conjunction with the da Vinci exhibit, the display of Young Contemporary artwork caused
surprises where there were works that were touched and damaged as a result of the behavior of the
visitors, especially with regard to selfies. However, the gallery gave a clear justification regarding
the adequate management of the exhibition operations. In a February 10, 2020 article from the
Malaysiakini online newspaper, 10 Feb 2020 revealed the news was revealed that there was a
release of four works by Ahmad Fuad Osman in the exhibit titled At the End of The Day Even Art
Is Not Important even though the exhibition session is in progress. The realease was done by the
gallery. The gallery took the action to control the confusion of the general public which the gallery
said was not yet able to interpret the work at a higher level. In this case, the development of art
needs to be driven wisely to cover all aspects that are in line with current developments.
2 THE DYNAMIC OF MALAYSIAN ART IN THE INDUSTRIAL REVOLUTION 4.0 (IR4.0)
The existence of IR 4.0 can be traced back to the 2000s. During that time, Malaysia experienced
many deviations in social, political, and economic conditions. There are many kinds of art forms
created in Malaysian art such as site-specific installation, web art, interactive CD, sound art, light
art, performance, digital photography, alternative prints, fax, and mobile phone. In Table 1, Hasnul
(2008) listed 35 paradigm shifts of modern to postmodern art styles that occurred in Malaysia. The
table shows the variation in the processes, existence, output, performances, values, interpretation,
and appreciations. At present, art forms have also become blurred with so-called painting, print, and
8
DOI 10.1201/9781003193241-2
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