Dynamics of Industrial Revolution 4.0: Digital Technology Transformation and Cultural Evolution –
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Fabric effectiveness on a batik shirt through design motifs
S. Yuningsih & E.P. Hokianti
Telkom University, Bandung, Indonesia
C. Puspitasari
Universiti Sains Malaysia, Penang, Malaysia
ABSTRACT: The development of batik-patterned shirts presents various forms and visualizations
of various motifs, although the shirts’ silhouettes do not show much change. The diversity of motif
compositions on the batik-patterned shirts provides attractiveness and value. On the other hand,
it has an impact, one of which is the production waste from batik cloth processing into clothing
products. Seeing these problems, it is necessary to have a formulation or reference that underlies
the design of an effective batik-patterned shirt product. The results of the literature study show that
strategies for the effectiveness of use in the shirt production process can be carried out with a zerowaste approach that emphasizes the optimization and effectiveness of the material design process
through an exploration of fabric dimensions and motif dimensions as well as synchronization of
patterns and clothing design designs.
Keywords: effectiveness, batik, design, motif
1 INTRODUCTION
The fashion industry’s development, especially apparel, is very rapid, marked by the emergence of
innovative products and new fashion businesses that offer various products for consumer needs.
The apparel industry is built on the participation of other industries moving from upstream to
downstream. Ernawati (2015) states that the upstream apparel industry includes the fiber, spinning
and yarn industry, knitting, printing, and finishing, and downstream the textile and textile products
industry includes the apparel industry. In line with Ernawati et al. (2015) explained that there
are three sectors of the textile industry: the upstream sector, which includes the fiber and yarn
industry; the intermediate sector, which includes the fabric industry; and the downstream sector,
which includes the apparel industry and the textile article industry. For this reason, the apparel
industry is one of the mainstay commodities to drive the economy.
The apparel industry products are very diverse; one of the interesting ones is the batik shirt
industry. Batik shirts have been around for a long time, around 1972, during Governor Ali Sadikin
(Doellah 2002), and up to now can still survive through various obstacles and challenges of the
times. Batik shirt now comes with a variety of creations in terms of diverse motifs and details, not
even rare, unique, and unusual motifs are found (Yuningsih 2018). Basically, a batik-patterned shirt
is product development in the batik-patterned fabric that adapts to modern needs (Suryana 2013).
Batik cloth as the main raw material in batik shirt products, processed by designers to produce
various shirt creations, both motifs, and details. However, the development of batik-patterned shirt
products currently does not significantly change the shape and construction details of the shirt,
so it can be said that the changes are very slight and do not change the shirt silhouette in general
(Yuningsih 2018).
These conditions and the exploration of massive motifs on batik cloth material need to be
responded positively. On the other hand, with the composition and dimensions of the increasingly
diverse motifs on the fabric surface, new problems will arise, one of which is the synchronization
DOI 10.1201/9781003193241-33
177
Wulandari et al (eds)
© 2021 The Author(s), ISBN 978-1-032-04451-4
Fabric effectiveness on a batik shirt through design motifs
S. Yuningsih & E.P. Hokianti
Telkom University, Bandung, Indonesia
C. Puspitasari
Universiti Sains Malaysia, Penang, Malaysia
ABSTRACT: The development of batik-patterned shirts presents various forms and visualizations
of various motifs, although the shirts’ silhouettes do not show much change. The diversity of motif
compositions on the batik-patterned shirts provides attractiveness and value. On the other hand,
it has an impact, one of which is the production waste from batik cloth processing into clothing
products. Seeing these problems, it is necessary to have a formulation or reference that underlies
the design of an effective batik-patterned shirt product. The results of the literature study show that
strategies for the effectiveness of use in the shirt production process can be carried out with a zerowaste approach that emphasizes the optimization and effectiveness of the material design process
through an exploration of fabric dimensions and motif dimensions as well as synchronization of
patterns and clothing design designs.
Keywords: effectiveness, batik, design, motif
1 INTRODUCTION
The fashion industry’s development, especially apparel, is very rapid, marked by the emergence of
innovative products and new fashion businesses that offer various products for consumer needs.
The apparel industry is built on the participation of other industries moving from upstream to
downstream. Ernawati (2015) states that the upstream apparel industry includes the fiber, spinning
and yarn industry, knitting, printing, and finishing, and downstream the textile and textile products
industry includes the apparel industry. In line with Ernawati et al. (2015) explained that there
are three sectors of the textile industry: the upstream sector, which includes the fiber and yarn
industry; the intermediate sector, which includes the fabric industry; and the downstream sector,
which includes the apparel industry and the textile article industry. For this reason, the apparel
industry is one of the mainstay commodities to drive the economy.
The apparel industry products are very diverse; one of the interesting ones is the batik shirt
industry. Batik shirts have been around for a long time, around 1972, during Governor Ali Sadikin
(Doellah 2002), and up to now can still survive through various obstacles and challenges of the
times. Batik shirt now comes with a variety of creations in terms of diverse motifs and details, not
even rare, unique, and unusual motifs are found (Yuningsih 2018). Basically, a batik-patterned shirt
is product development in the batik-patterned fabric that adapts to modern needs (Suryana 2013).
Batik cloth as the main raw material in batik shirt products, processed by designers to produce
various shirt creations, both motifs, and details. However, the development of batik-patterned shirt
products currently does not significantly change the shape and construction details of the shirt,
so it can be said that the changes are very slight and do not change the shirt silhouette in general
(Yuningsih 2018).
These conditions and the exploration of massive motifs on batik cloth material need to be
responded positively. On the other hand, with the composition and dimensions of the increasingly
diverse motifs on the fabric surface, new problems will arise, one of which is the synchronization
DOI 10.1201/9781003193241-33
177