to the same age group (adolescents and young adults between 15 and 30 years-old) and country
(Bandung-Indonesia). Further studies could also compare the gender contrast between different
ages, cultures, and countries.
REFERENCES
Apsari, S. 2012. Analisis kombinasi faktor pada packaging produk shampoo dengan menggunakan metode
eye-tracking skripsi. Universitas Indonesia.
Babolhavaeji, M., Vakilian, M. A., and Slambolchi, A. 2015. The role of product color in consumer behavior.
Advanced Social Humanities and Management, 2(1), pp. 9–15.
Bakker, I. et al. 2013 The use of questionnaires in color research in real-life settings: in search of validity
and methodological pitfalls. Theoretical Issues in Ergonomics Science. Taylor & Francis, pp. 1–15. doi:
10.1080/1463922X.2013.815287.
Bergstrom, J. R. and Schall, A. J. 2014. Eye Tracking in User Experience Design. Massachusetts: Morgan
Kaufmann–Elsevier.
Bonnardel, V. et al. 2018. Gender difference in color preference across cultures: An archetypal pattern
modulated by a female cultural stereotype. Color Research and Application, 43(2), pp. 209–223. doi:
10.1002/col.22188.
Bonnardel, V. and Lamming, L. 2010. Gender differences in color preference: personality and gender schemata
factors., in The 2nd CIE Expert Symposium on Appearance. The University of Winchester.
Cho, J. Y. and Suh, J. 2020. Spatial color efficacy in perceived luxury and preference to stay: an eye-tracking
study of retail interior environment. Frontiers in Psychology, 11, pp. 1–15. doi: 10.3389/fpsyg.2020.00296.
Cuesta, U., Niño, J. I., and Martínez, L. 2018. Neuromarketing: Analysis of Packaging Using Gsr, Eye-Tracking
and Facial Expression, in The European Conference on Media, Communication & Film, The International
Academic Forum. Available at: www.iafor.org.
De Krosse, D. 2018. Fifty shades of web design: A study on gender differences in color preferences regarding
perceived aesthetics and usability in web design. Utrecht University.
dos Santos, R. D. O. J. et al. 2015. Eye tracking in neuromarketing: a research agenda for marketing studies.
International Journal of Psychological Studies, 7(1), pp. 32–42. doi: 10.5539/ijps.v7n1p32.
Husi´ c-Mehmedovi´ c, M. et al. 2017. Seeing is not necessarily liking: Advancing research on package design with eye-tracking. Journal of Business Research, Elsevier Inc., 80, pp. 145–154. doi:
10.1016/j.jbusres.2017.04.019.
Lee, T.-R., Tang, D., and Tsai, C.-M. 2005. Exploring color preference through eye tracking. AIC Color 05 -
10th Congress of the International Color Association, pp. 333–336.
Ou, L. C. et al. 2012. Age effects on color emotion, preference, and harmony. Color Research and Application,
37(2), pp. 92–105. doi: 10.1002/col.20672.
Seher, T. et al. 2012. Impact of colors on advertisement and packaging on buying behavior. Management
Science Letters, 2(6), pp. 2085–2096. doi: 10.5267/j.msl.2012.06.011.
Swasty, W., Mustikawan, A., and Koesoemadinata, M. I. P. 2019. Kajian Warna & Ilustrasi Primary Display
Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking. Jurnal Manajemen Teknologi, 18(1),
pp. 38–53. doi: 10.12695/jmt.2019.18.1.3.
Tobii Technology AB. 2012. User Manual — Tobii Studio Version 3.2. Danderyd: Tobii Technology AB.
Wei, S. T., Ou, L. C., and Luo, M. R. 2008. Color design for carton-packed fruit juice packages, in Undisciplined! Design Research Society Conference 2008. Sheffield, UK: Sheffield Hallam University, pp. 1–13.
Available at: http://shura.shu.ac.uk/499/.
Westland, S. and Shin, M. J. 2015. The relationship between consumer color preferences and product-color
choices. Journal of the International Color Association, 14, pp. 47–56. Available at: http://www.aic-colorjournal.org/.
Yarlagadda, A., Murthy, J. V. R., and Prasad, K. 2015. A novel method for human age group classificationbased on correlation fractal dimension of facial edges. Journal of King Saud University - Computer and
Information Sciences, 27(4), pp. 468–476.
Yu, L. et al. 2018. The role of individual color preferences in consumer purchase decisions. Color Research
and Application, 43(2), pp. 258–267. doi: 10.1002/col.22180.
Zhang, Y. et al. (2019) Hue, chroma, and lightness preference in Chinese adults: Age and gender differences.
Color Research and Application, 44(6), pp. 967–980. doi: 10.1002/col.22426.
161
(Bandung-Indonesia). Further studies could also compare the gender contrast between different
ages, cultures, and countries.
REFERENCES
Apsari, S. 2012. Analisis kombinasi faktor pada packaging produk shampoo dengan menggunakan metode
eye-tracking skripsi. Universitas Indonesia.
Babolhavaeji, M., Vakilian, M. A., and Slambolchi, A. 2015. The role of product color in consumer behavior.
Advanced Social Humanities and Management, 2(1), pp. 9–15.
Bakker, I. et al. 2013 The use of questionnaires in color research in real-life settings: in search of validity
and methodological pitfalls. Theoretical Issues in Ergonomics Science. Taylor & Francis, pp. 1–15. doi:
10.1080/1463922X.2013.815287.
Bergstrom, J. R. and Schall, A. J. 2014. Eye Tracking in User Experience Design. Massachusetts: Morgan
Kaufmann–Elsevier.
Bonnardel, V. et al. 2018. Gender difference in color preference across cultures: An archetypal pattern
modulated by a female cultural stereotype. Color Research and Application, 43(2), pp. 209–223. doi:
10.1002/col.22188.
Bonnardel, V. and Lamming, L. 2010. Gender differences in color preference: personality and gender schemata
factors., in The 2nd CIE Expert Symposium on Appearance. The University of Winchester.
Cho, J. Y. and Suh, J. 2020. Spatial color efficacy in perceived luxury and preference to stay: an eye-tracking
study of retail interior environment. Frontiers in Psychology, 11, pp. 1–15. doi: 10.3389/fpsyg.2020.00296.
Cuesta, U., Niño, J. I., and Martínez, L. 2018. Neuromarketing: Analysis of Packaging Using Gsr, Eye-Tracking
and Facial Expression, in The European Conference on Media, Communication & Film, The International
Academic Forum. Available at: www.iafor.org.
De Krosse, D. 2018. Fifty shades of web design: A study on gender differences in color preferences regarding
perceived aesthetics and usability in web design. Utrecht University.
dos Santos, R. D. O. J. et al. 2015. Eye tracking in neuromarketing: a research agenda for marketing studies.
International Journal of Psychological Studies, 7(1), pp. 32–42. doi: 10.5539/ijps.v7n1p32.
Husi´ c-Mehmedovi´ c, M. et al. 2017. Seeing is not necessarily liking: Advancing research on package design with eye-tracking. Journal of Business Research, Elsevier Inc., 80, pp. 145–154. doi:
10.1016/j.jbusres.2017.04.019.
Lee, T.-R., Tang, D., and Tsai, C.-M. 2005. Exploring color preference through eye tracking. AIC Color 05 -
10th Congress of the International Color Association, pp. 333–336.
Ou, L. C. et al. 2012. Age effects on color emotion, preference, and harmony. Color Research and Application,
37(2), pp. 92–105. doi: 10.1002/col.20672.
Seher, T. et al. 2012. Impact of colors on advertisement and packaging on buying behavior. Management
Science Letters, 2(6), pp. 2085–2096. doi: 10.5267/j.msl.2012.06.011.
Swasty, W., Mustikawan, A., and Koesoemadinata, M. I. P. 2019. Kajian Warna & Ilustrasi Primary Display
Panel Kemasan menggunakan Metode Kuesioner dan Eye-Tracking. Jurnal Manajemen Teknologi, 18(1),
pp. 38–53. doi: 10.12695/jmt.2019.18.1.3.
Tobii Technology AB. 2012. User Manual — Tobii Studio Version 3.2. Danderyd: Tobii Technology AB.
Wei, S. T., Ou, L. C., and Luo, M. R. 2008. Color design for carton-packed fruit juice packages, in Undisciplined! Design Research Society Conference 2008. Sheffield, UK: Sheffield Hallam University, pp. 1–13.
Available at: http://shura.shu.ac.uk/499/.
Westland, S. and Shin, M. J. 2015. The relationship between consumer color preferences and product-color
choices. Journal of the International Color Association, 14, pp. 47–56. Available at: http://www.aic-colorjournal.org/.
Yarlagadda, A., Murthy, J. V. R., and Prasad, K. 2015. A novel method for human age group classificationbased on correlation fractal dimension of facial edges. Journal of King Saud University - Computer and
Information Sciences, 27(4), pp. 468–476.
Yu, L. et al. 2018. The role of individual color preferences in consumer purchase decisions. Color Research
and Application, 43(2), pp. 258–267. doi: 10.1002/col.22180.
Zhang, Y. et al. (2019) Hue, chroma, and lightness preference in Chinese adults: Age and gender differences.
Color Research and Application, 44(6), pp. 967–980. doi: 10.1002/col.22426.
161