This paper was made to present a framework to facilitate how to understand the user’s subjective
factors in general and how the subjective factors are formed.
2 METHODOLOGY
This research is conducted using two method approaches, namely a quantitative approach in the
form of a generalization description of the results from the sampled data, and an explorative
qualitative approach undertaken to gain a deep understanding of a motivation and reasons that need
to be known.
This study was used “random sampling” of type “probability sampling” with the procedure
“cluster random sampling", where all members of the population have the same opportunity to be
selected as a sample.
Meanwhile, by using the “cluster random sampling” procedure the sampling technique can be
carried out based on predetermined criteria, which in this case are motorcycle riders who work
as traders, employees, students, and random citizens who are in four locations that are different,
namely traditional markets, office areas, campus areas, and residential areas.
The sampling method with the probability sampling method is carried out on the consideration
that the source of the sample in this study is homogeneous, where the samples are from the same
demographic group (Suprapto 2001).
Based on the calculation, the number of samples used in this study is 40 respondents. This survey
was conducted among people in public places, covering both genders (male and female) of various
economic levels and ages.
There are six steps taken to audit a product using the Kansei approach in this case. The five steps
are as follows:
1. Choice of participant groups
2. Collection of Kansei words
3. Data reduction methods for selection of Kansei words
4. Rating-scaled types used
5. Connecting the Kansei words to product properties
3 ANALYSIS AND RESULTS
From the data obtained through questionnaires and short interviews with respondents in the
Gedebage traditional market are, it can be concluded that the results are as follows.
Table 1 indicates that the majority of traders in the area of Gedebage’s traditional market feel
that family values, social values, and material values are very important in their lives, especially
religious values.
Table 2 indicates that the majority of traders in the area of Gedebage’s traditional market are the
type of people who are realistic in their attitude.
Table 1. Respondents respond to section A (life values) in Gedebage traditional market area.
N
Range
Minimum
Maximum
Mean
Std. Deviation
Section A1
50
1
2
5
4.48
.863
Section A2
50
1
4
5
4.66
.479
Section A3
50
4
1
5
4.28
.671
Section A4
50
1
4
5
4.92
.274
Section A5
50
3
2
5
4.28
.784
Valid N (listwise)
50
139
factors in general and how the subjective factors are formed.
2 METHODOLOGY
This research is conducted using two method approaches, namely a quantitative approach in the
form of a generalization description of the results from the sampled data, and an explorative
qualitative approach undertaken to gain a deep understanding of a motivation and reasons that need
to be known.
This study was used “random sampling” of type “probability sampling” with the procedure
“cluster random sampling", where all members of the population have the same opportunity to be
selected as a sample.
Meanwhile, by using the “cluster random sampling” procedure the sampling technique can be
carried out based on predetermined criteria, which in this case are motorcycle riders who work
as traders, employees, students, and random citizens who are in four locations that are different,
namely traditional markets, office areas, campus areas, and residential areas.
The sampling method with the probability sampling method is carried out on the consideration
that the source of the sample in this study is homogeneous, where the samples are from the same
demographic group (Suprapto 2001).
Based on the calculation, the number of samples used in this study is 40 respondents. This survey
was conducted among people in public places, covering both genders (male and female) of various
economic levels and ages.
There are six steps taken to audit a product using the Kansei approach in this case. The five steps
are as follows:
1. Choice of participant groups
2. Collection of Kansei words
3. Data reduction methods for selection of Kansei words
4. Rating-scaled types used
5. Connecting the Kansei words to product properties
3 ANALYSIS AND RESULTS
From the data obtained through questionnaires and short interviews with respondents in the
Gedebage traditional market are, it can be concluded that the results are as follows.
Table 1 indicates that the majority of traders in the area of Gedebage’s traditional market feel
that family values, social values, and material values are very important in their lives, especially
religious values.
Table 2 indicates that the majority of traders in the area of Gedebage’s traditional market are the
type of people who are realistic in their attitude.
Table 1. Respondents respond to section A (life values) in Gedebage traditional market area.
N
Range
Minimum
Maximum
Mean
Std. Deviation
Section A1
50
1
2
5
4.48
.863
Section A2
50
1
4
5
4.66
.479
Section A3
50
4
1
5
4.28
.671
Section A4
50
1
4
5
4.92
.274
Section A5
50
3
2
5
4.28
.784
Valid N (listwise)
50
139