differentiator points of the product, so it is necessary to be the more precise business concept to fit
the target market. The detail target market will be explained in the discussion section.
The purpose of this research is to create a new concept of business opportunities that maximizes
product development with the utilization of natural fiber fabrics using the technique as decorative
elements in home living products can be used as a reference for textile craft actors and fashions
that will do business to compete with the global market and become a reference for the teaching
process of new business management in textile and fashion craft.
2 METHODOLOGY AND DISCUSSION
The research method is carried out using the qualitative method, with data collection methods as
follows.
1. Literature or review that is used in books, scientific journals, internet media, and others that
discuss the merger of fashion with art, fashion with textile craft design, engineering, and mood
board concepts in fashion and business start-ups.
2. Observations relating to the work that was inspired were carried out by conducting a survey.
3. Experimental methods are carried out by exploration using a variety of informal techniques,
with mix materials in existing media.
Responding to the needs of the people as consumers, the fashion industry is a creative container
for producers and business owners to explore creativity with the value of the beauty of a material
that has an element of identical works. The efforts of producers in shaping environmentally friendly
products have begun to be seen from the emergence of several brands that use natural materials as
a key ingredient in today’s fashion products. The effort to fulfill the need for lifestyle also affects
the dress trend. People who have an awareness to consider the aspects of quality, safety, and health
tend to have an interest in clothing that uses natural fiber fabric material because it is considered
more comfortable and “friendly” for body and the environment. However, nowadays the product
that carries the concept of eco-friendliness is not found in home living textile products. Products
that make use of natural fiber material are not only needed in fashion but on other ready-made
products that can be used in the activities of daily life.
Lifestyle depicts the whole self of someone interacting with his environment. According to
Kasali, market researchers who embrace lifestyle approaches tend to classify consumers based on
AIO concepts, activity, interests, and opinions. In the context of activities, it can refer to areas or
places where consumers do, what they buy, and how they spend their time. The community that
implements the “Back to Nature” lifestyle is seen as having a fairly unique consumption behavior.
Besides being identified as a group with high consumption numbers, this community also can
access technology and information that is quite careful. It supports the pattern of activity with no
time linkage that can be done even at home though. If further examined in its development, the
residence not only serves as a place of residence but also can be a means to realize the wishes of
its owners, develop works and creativity and show social status.
The application of lifestyle is not only needed in fashion but can be aligned with all products
consumed daily, be it in the form of food or ready-made goods. To support the activities inside the
134
the target market. The detail target market will be explained in the discussion section.
The purpose of this research is to create a new concept of business opportunities that maximizes
product development with the utilization of natural fiber fabrics using the technique as decorative
elements in home living products can be used as a reference for textile craft actors and fashions
that will do business to compete with the global market and become a reference for the teaching
process of new business management in textile and fashion craft.
2 METHODOLOGY AND DISCUSSION
The research method is carried out using the qualitative method, with data collection methods as
follows.
1. Literature or review that is used in books, scientific journals, internet media, and others that
discuss the merger of fashion with art, fashion with textile craft design, engineering, and mood
board concepts in fashion and business start-ups.
2. Observations relating to the work that was inspired were carried out by conducting a survey.
3. Experimental methods are carried out by exploration using a variety of informal techniques,
with mix materials in existing media.
Responding to the needs of the people as consumers, the fashion industry is a creative container
for producers and business owners to explore creativity with the value of the beauty of a material
that has an element of identical works. The efforts of producers in shaping environmentally friendly
products have begun to be seen from the emergence of several brands that use natural materials as
a key ingredient in today’s fashion products. The effort to fulfill the need for lifestyle also affects
the dress trend. People who have an awareness to consider the aspects of quality, safety, and health
tend to have an interest in clothing that uses natural fiber fabric material because it is considered
more comfortable and “friendly” for body and the environment. However, nowadays the product
that carries the concept of eco-friendliness is not found in home living textile products. Products
that make use of natural fiber material are not only needed in fashion but on other ready-made
products that can be used in the activities of daily life.
Lifestyle depicts the whole self of someone interacting with his environment. According to
Kasali, market researchers who embrace lifestyle approaches tend to classify consumers based on
AIO concepts, activity, interests, and opinions. In the context of activities, it can refer to areas or
places where consumers do, what they buy, and how they spend their time. The community that
implements the “Back to Nature” lifestyle is seen as having a fairly unique consumption behavior.
Besides being identified as a group with high consumption numbers, this community also can
access technology and information that is quite careful. It supports the pattern of activity with no
time linkage that can be done even at home though. If further examined in its development, the
residence not only serves as a place of residence but also can be a means to realize the wishes of
its owners, develop works and creativity and show social status.
The application of lifestyle is not only needed in fashion but can be aligned with all products
consumed daily, be it in the form of food or ready-made goods. To support the activities inside the
134