5 Consumer’s Perception of Plastics in Everyday …
67
Table 5.3
Frequencies and relative counts of descriptive categories for materials and fit within the four clusters
Cluster Sensorial
Associative
Ecological
Functionality
Personality
Shape
Habit/interest
Total per
cluster
Total
N
R%
N
R%
N
R%
N
R%
N
R%
N
R% N
R%
N
%
Positive
fit
Material
description
C1
50
47.6
29
27.6
7
6.7
11
10.5
7
6.7
1
1.0 –
–
105 25.4 413
C2
96
67.1
22
15.4
9
6.3
10
7.0
3
2.1
3
2.1 –
–
143 34.6
C3
55
60.4
21
23.1
4
4.4
4
4.4
6
6.6
1
1.1 –
–
91
22.0
C4
53
71.6
7
9.5
4
5.4
5
6.8
2
2.7
3
4.1 –
–
74
17.9
T
254
61.5
79
19.1
24
5.8
30
7.3
18
4.4
8
1.9 –
–
Fit
description
C1
7
10.3
13
19.1
14
20.6
8
11.8
19
27.9
–
–
7
10.3
68
27.6 246
C2
15
19.2
14
17.9
12
15.4
9
11.5
22
28.2
–
–
6
7.7
78
31.7
C3
12
20.7
17
29.3
6
10.3
5
8.6
14
24.1
–
–
4
6.9
58
23.6
C4
9
21.4
6
14.3
8
19.0
7
16.7
8
19.0
–
–
4
9.5
42
17.1
T
43
17.5
50
20.3
40
16.3
29
11.8
63
25.6
–
–
21
8.5
Negative
fit
Material
description
C1
61
56.0
33
30.3
9
8.3
5
4.6
1
0.9
0
0.0 –
–
109 29.2 373
C2
47
41.2
45
39.5
14
12.3
5
4.4
2
1.8
1
0.9 –
–
114 30.6
C3
43
56.6
22
28.9
6
7.9
2
2.6
1
1.3
2
2.6 –
–
76
20.4
C4
52
70.3
12
16.2
6
8.1
0
0.0
1
1.4
3
4.1 –
–
74
19.8
T
203
54.4 112
30.0
35
9.4
12
3.2
5
1.3
6
1.6 –
–
Fit
description
C1
22
27.8
18
22.8
15
19.0
1
1.3
16
20.3
–
–
7
8.9
79
30.6 258
C2
12
15.4
22
28.2
22
28.2
5
6.4
14
17.9
–
–
3
3.8
78
30.2
C3
10
17.9
15
26.8
13
23.2
0
0.0
16
28.6
–
–
2
3.6
56
21.7
C4
7
15.6
8
17.8
15
33.3
2
4.4
8
17.8
–
–
5
11.1
45
17.4
T
51
19.8
63
24.4
65
25.2
8
3.1
54
20.9
–
–
17
6.6
Total
C1
140
38.8
93
25.8
45
12.5
25
6.9
43
11.9
1
0.3 14
3.9
336
1290
(continued)