30
S. J. Zafarmand
2.5.3 Conclusion
Overall, there is a general similarity between trends of the Iranian and the Japanese
subjects’ Kansei evolution over the lifecycle stages of their products, despite the
small differences of these trends. It seems, generally, in both contexts, a user’s
kansei regarding his/her short/long lived product would evolve from the status of
active emotion, pleasure and objectivity to the status of passive affection, pain and
subjectivity. Regarding the product type from length of lifetime perspective, in both
contexts, users’ Kansei evolution tend to be laid in active emotion, pain and subjectivity area over a short-lived product lifetime, and in passive affection, pleasure and
objectivity area over a long-lived product lifetime. Therefore, handicrafts seem to
give much more pleasure in comparison with mobile phone and car. In order to
change the trends of Kansei evolution over the lifecycle stages of mobile phone and
car to make them close to the pleasure side, some especial attributes of handicrafts
such as individuality and cultural value could be helpful to be used or met in their
design process. Shortening the time of users’ accustomedness to the products by a
good design is the other means in this regard. Product semantic, product language,
affordance, integration, simplicity and customization could be effective for realizing
such a good design. Furthermore, it seems so crucial to find out the design elements
associating with the good Kansei items in the lifecycle of mobile phone and car.
Thus, it could be a theme for the future plan and the extend of this research.
Acknowledgements The initial version of this research had been accomplished at Materials Planning Lab, Chiba University, supervised by professors Hiroyuki Aoki and Fumio Terauchi and
supported by the Japan Society for the Promotion of Science (JSPS) through a Postdoctoral Fellowship for Foreign Researchers and a Grant-in-Aid (2009–2011). The author hereby appreciates JSPS,
Chiba University and professors Hiroyuki Aoki and Fumio Terauchi. The author also appreciates
Mr. Mohammad Zolfaghari for presenting this paper at Eco-Design 2019 on behalf of the author.
References
Becker E, Jahn T (1999) Sustainability and the social sciences: a cross-disciplinary approach to
integrating environmental considerations into theoretical reorientation. Zed Books, UK, pp 87–93
Castello L (2006) City & time and places bridging the concept of place to urban conservation
planning. City & Time 2(1)5:59–69
Childs T, Agouridas V, Barnes C, Henson B (2006) Controlled appeal product design: a life cycle
role for affective (Kansei) engineering. In: Proceedings of LCE2006, Leuven, pp 537–542
Douven W, Nijkamp P, Scholten H (1995) Towards a spatial informatics framework for sustainability
analysis. Research Memorandum 1995-26. Vrije Universiteit, Amsterdam
Fricker A (1998) Measuring up to sustainability. Futures 30(4):367–375
Gosh S, Vale R (2009) Typologies and basic descriptors of New Zealand residential urban forms. J
Urban Des 14(4):507–536
Govers PCM, Mugge R (2004) ‘I love my Jeep, because its tough like me’: the effect of productpersonality congruence on product attachment. In: Proceedings of 2004 international conference
on design and emotion, Ankara, Turkey
S. J. Zafarmand
2.5.3 Conclusion
Overall, there is a general similarity between trends of the Iranian and the Japanese
subjects’ Kansei evolution over the lifecycle stages of their products, despite the
small differences of these trends. It seems, generally, in both contexts, a user’s
kansei regarding his/her short/long lived product would evolve from the status of
active emotion, pleasure and objectivity to the status of passive affection, pain and
subjectivity. Regarding the product type from length of lifetime perspective, in both
contexts, users’ Kansei evolution tend to be laid in active emotion, pain and subjectivity area over a short-lived product lifetime, and in passive affection, pleasure and
objectivity area over a long-lived product lifetime. Therefore, handicrafts seem to
give much more pleasure in comparison with mobile phone and car. In order to
change the trends of Kansei evolution over the lifecycle stages of mobile phone and
car to make them close to the pleasure side, some especial attributes of handicrafts
such as individuality and cultural value could be helpful to be used or met in their
design process. Shortening the time of users’ accustomedness to the products by a
good design is the other means in this regard. Product semantic, product language,
affordance, integration, simplicity and customization could be effective for realizing
such a good design. Furthermore, it seems so crucial to find out the design elements
associating with the good Kansei items in the lifecycle of mobile phone and car.
Thus, it could be a theme for the future plan and the extend of this research.
Acknowledgements The initial version of this research had been accomplished at Materials Planning Lab, Chiba University, supervised by professors Hiroyuki Aoki and Fumio Terauchi and
supported by the Japan Society for the Promotion of Science (JSPS) through a Postdoctoral Fellowship for Foreign Researchers and a Grant-in-Aid (2009–2011). The author hereby appreciates JSPS,
Chiba University and professors Hiroyuki Aoki and Fumio Terauchi. The author also appreciates
Mr. Mohammad Zolfaghari for presenting this paper at Eco-Design 2019 on behalf of the author.
References
Becker E, Jahn T (1999) Sustainability and the social sciences: a cross-disciplinary approach to
integrating environmental considerations into theoretical reorientation. Zed Books, UK, pp 87–93
Castello L (2006) City & time and places bridging the concept of place to urban conservation
planning. City & Time 2(1)5:59–69
Childs T, Agouridas V, Barnes C, Henson B (2006) Controlled appeal product design: a life cycle
role for affective (Kansei) engineering. In: Proceedings of LCE2006, Leuven, pp 537–542
Douven W, Nijkamp P, Scholten H (1995) Towards a spatial informatics framework for sustainability
analysis. Research Memorandum 1995-26. Vrije Universiteit, Amsterdam
Fricker A (1998) Measuring up to sustainability. Futures 30(4):367–375
Gosh S, Vale R (2009) Typologies and basic descriptors of New Zealand residential urban forms. J
Urban Des 14(4):507–536
Govers PCM, Mugge R (2004) ‘I love my Jeep, because its tough like me’: the effect of productpersonality congruence on product attachment. In: Proceedings of 2004 international conference
on design and emotion, Ankara, Turkey