2 Comparative Analysis of the Users’ Kansei …
29
Fig. 2.5 Comparison of the
general trends of users’
Kansei evolution over their
short and long life products’
lifecycle stages beside the
directions of ‘Active
Emotion–Passive Affection’
and
‘Subjectivity–Objectivity’
(X–Z)
As Fig. 2.5 shows, the trend of Kansei evolution over the lifecycle of handicraft
tends from subjectivity to objectivity, regardless to the context. But, such a trend
regarding mobile phone and car oppositely tend from objectivity to subjectivity,
probably due to the basic difference between handicrafts and the other industrial
products and also the circumstances of product purchase, use and disposal.
29
Fig. 2.5 Comparison of the
general trends of users’
Kansei evolution over their
short and long life products’
lifecycle stages beside the
directions of ‘Active
Emotion–Passive Affection’
and
‘Subjectivity–Objectivity’
(X–Z)
As Fig. 2.5 shows, the trend of Kansei evolution over the lifecycle of handicraft
tends from subjectivity to objectivity, regardless to the context. But, such a trend
regarding mobile phone and car oppositely tend from objectivity to subjectivity,
probably due to the basic difference between handicrafts and the other industrial
products and also the circumstances of product purchase, use and disposal.