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S. Tajima et al.
Table 20.3 Comparison of SDE 2012 participating teams’ communication strategies
Teams Target Age(s)
Means
Activities
Core message
A
Elementary school
(Ages 10–11 years)
School visit
Lecture and
workshop
comprising drawing
of desired houses
“To think about
making your future
house
environmentally
friendly and
sustainable.”
B
Preschool (Ages
3–5 years)
Story book
Reading the story
book “Looking for
the House”
“To serve as an
educational aid for
parents and teachers
when explaining
environmental
education to
children.”
Primary school
(Ages 6–10 years)
Drawing
competition
A “Thinking
Mediterranean”
drawing
competition based
on the one designed
by 10 ACTION
“Draw the sun’s
energy”
Secondary School
(Ages 11–15 years)
10th Science Fair
- A tutored
workshop
- Reproduce a house
at a different scale
“Reproduce House
B”
C
Children (Ages
5–11 years)
- Website
- Monthly magazine
(visibility and
media partnership
collaboration)
Mascot drawing
contest
“To consider the
environmental
preservation and
issues, disseminating
in a plain manner the
passive, active and
dense concepts”
- Teenagers (Ages
12–19)
- Young people and
creatives (Ages
19–25 years)
- Social networks
- Media coverage
- Contest involving
collaboration with a
magazine’s website
- Including
consideration of
kitchen color and
choice of plants and
flowers in the
garden
- “To suggest
solutions on specific
topics involving
architectural and
living solutions for
the house.”
- “Considering
passive and
eco-conscious
concepts such as
saving energy, safe
use of devices, using
materials of low
energy.”
(continued)
S. Tajima et al.
Table 20.3 Comparison of SDE 2012 participating teams’ communication strategies
Teams Target Age(s)
Means
Activities
Core message
A
Elementary school
(Ages 10–11 years)
School visit
Lecture and
workshop
comprising drawing
of desired houses
“To think about
making your future
house
environmentally
friendly and
sustainable.”
B
Preschool (Ages
3–5 years)
Story book
Reading the story
book “Looking for
the House”
“To serve as an
educational aid for
parents and teachers
when explaining
environmental
education to
children.”
Primary school
(Ages 6–10 years)
Drawing
competition
A “Thinking
Mediterranean”
drawing
competition based
on the one designed
by 10 ACTION
“Draw the sun’s
energy”
Secondary School
(Ages 11–15 years)
10th Science Fair
- A tutored
workshop
- Reproduce a house
at a different scale
“Reproduce House
B”
C
Children (Ages
5–11 years)
- Website
- Monthly magazine
(visibility and
media partnership
collaboration)
Mascot drawing
contest
“To consider the
environmental
preservation and
issues, disseminating
in a plain manner the
passive, active and
dense concepts”
- Teenagers (Ages
12–19)
- Young people and
creatives (Ages
19–25 years)
- Social networks
- Media coverage
- Contest involving
collaboration with a
magazine’s website
- Including
consideration of
kitchen color and
choice of plants and
flowers in the
garden
- “To suggest
solutions on specific
topics involving
architectural and
living solutions for
the house.”
- “Considering
passive and
eco-conscious
concepts such as
saving energy, safe
use of devices, using
materials of low
energy.”
(continued)